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Bloomberg Radio Debuts on WXKS 1200AM/94.5FM-HD2 in Boston
BOSTON --(Business Wire)--
Bloomberg Radio, the 24-hour station from the world's most trusted
source of business news and financial information, in conjunction with
Clear Channel (News - Alert) Media and Entertainment Boston, today announced Bloomberg
Radio will debut on Clear Channel's WXKS 1200AM/94.5FM-HD2 serving
Boston, MA.
Beginning March 1, Bloomberg (News - Alert) Radio WXKS 1200AM/94.5FM-HD2 will be the
only all business and financial news radio station available throughout
Boston, offering Bloomberg's signature programming and up-to-date market
coverage, in addition to local news, traffic, weather and sports. With
its flagship station WBBR 1130AM in New York, Bloomberg Radio now
reaches two of the leading financial services and wealth management
markets in the country.
"We're excited about expanding Bloomberg Radio into Boston, an important
market for those who manage money, move the markets and shape the
innovations of tomorrow," said Al Mayers, head of Bloomberg Radio. "With
Bloomberg 1200AM and a signal for those with HD radio on 94.5FM-HD2,
Bostonians can tap into the insightful conversations with influential
analysts, economists, and business leaders that Bloomberg Radio is known
for."
"Boston is one of the top markets for financial services, technology,
healthcare and higher education," said Mary Menna, Market President for
Clear Channel Media and Entertainment Boston. "Our agreement with
Bloomberg Radio to provide its premiere business content to Boston
listeners is a perfect fit for this area."
"Advertisers have long recognized Bloomberg Radio for the quality of our
audience, our strong relationships with listeners and our ability to
serve not only the financial community but also business executives and
opinion leaders across many sectors," said Trevor Fellows, head of
global media sales, Bloomberg Media Group. "With Bloomberg 1200 AM, now
there's an additional way to reach the most influential people in
Boston."
As part of the launch, Bloomberg Radio has formed a strategic
partnership with Boston-area Bentley University, in which Bentley will
provide primary access to its leading faculty and staff, adding insight
and perspetive to listeners. Bloomberg Radio and Bentley will also
co-produce content, drawing on Bentley's academic resources, and
Bloomberg Radio will present programming incorporating students,
including the award-winning Fed Challenge team and student-run Bentley
Investment Group.
"We were excited about this collaboration from the start. Bentley is a
leading business university and Bloomberg as the leader in business
media is a great fit," said Gloria Larson, Bentley University President.
"We look forward to working with Bloomberg to provide an informed and
innovative view of business to the Boston market."
Bloomberg Radio, which recently celebrated its twentieth anniversary on
the air, is part of Bloomberg Media Group together with Bloomberg
Television, Bloomberg Businessweek and Bloomberg Markets magazines,
Bloomberg.com, Businessweek.com and Bloomberg products for consumer
mobile platforms and tablets. In addition to Bloomberg 1200 AM in
Boston, Bloomberg Radio can be heard on WBBR 1130 AM in New York, New
Jersey and Connecticut areas; SiriusXM Channel 113, on iHeartRadio.com
and on the Bloomberg Radio+ app for iPhone and Android (News - Alert).
For more information on Bloomberg Radio, please visit http://www.bloombergradio.com
About Bloomberg
Bloomberg, the global business and financial information and news
leader, gives influential decision makers a critical edge by connecting
them to a dynamic network of information, people and ideas. The
company's strength - delivering data, news and analytics through
innovative technology, quickly and accurately - is at the core of the
Bloomberg Professional service, which provides real time financial
information to more than 310,000 subscribers globally. Bloomberg's
enterprise solutions build on the company's core strength, leveraging
technology to allow customers to access, integrate, distribute and
manage data and information across organizations more efficiently and
effectively. Bloomberg News, delivered through the Bloomberg
Professional service, television, radio, mobile, the Internet and two
magazines, Bloomberg Businessweek and Bloomberg Markets, covers the
world with more than 2,300 news and multimedia professionals at 146
bureaus in 72 countries. Headquartered in New York, Bloomberg employs
more than 15,000 people in 192 locations around the world.
About Clear Channel Media and Entertainment Boston
Clear Channel Boston owns WXKS-AM, as well as owns and operates
Evolution 101.7, KISS 108, JAMN 94.5, MIA 1430 and is part of Clear
Channel Media and Entertainment. With 239 million monthly listeners in
the U.S., Clear Channel Media and Entertainment has the largest reach of
any radio or television outlet in America. Clear Channel Media and
Entertainment serves 150 cities through 850 owned radio stations. The
company's radio stations and content can be heard on AM/FM stations, HD
digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com
and on the company's radio station websites, on the iHeartRadio mobile
application on iPads and smartphones, and used via navigation systems
from TomTom, Garmin (News - Alert) and others. The company's operations include radio
broadcasting, online and mobile services and products, live concerts and
events, syndication, music research services and independent media
representation. Clear Channel Media and Entertainment is a division of
CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and
entertainment company. More information on the company can be found at clearchannel.com.

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