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TMCNet:  SodaStream and Ocean Spray Announce Partnership to Bring Homemade Sparkle to Cranberry Juice Flavors

[February 27, 2013]

SodaStream and Ocean Spray Announce Partnership to Bring Homemade Sparkle to Cranberry Juice Flavors

LAKEVILLE-MIDDLEBORO, Mass. and AIRPORT CITY, Israel, Feb. 27, 2013 /PRNewswire via COMTEX/ -- SodaStream International, Ltd. (NASDAQ: SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Ocean Spray Cranberries, Inc. the leader in cranberry based beverages and foods, to license a portfolio of juice blend concentrates co-developed exclusively for the SodaStream home beverage carbonation system.


(Logo: http://photos.prnewswire.com/prnh/20130227/NY66489LOGO) (Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO ) Now consumers can enjoy the crisp, vibrant taste of sun-ripened cranberries combined with the excitement and refreshment of bubbles. With over 30% of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior. Initial flavors will include regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry. The products are expected to be available during the second half of 2013 in the United States and Canada. The terms of the agreement were not disclosed.

"We are very excited to bring the delicious, real-fruit taste of Ocean Spray Cranberries to the SodaStream system," said Kenneth Romanzi, COO of Ocean Spray. "We view this partnership as a new, incremental growth opportunity for our grower-owners, which offers an innovative and fun solution for consumers looking for healthful products." "Ocean Spray is the international leader in cranberry, and this partnership opens up a delicious range of new, better-for-you carbonated cranberry-blend flavors," stated Daniel Birnbaum, CEO of SodaStream. "We believe this relationship further demonstrates the appeal of SodaStream as a smart, empowering choice for consumers looking to enjoy carbonated beverages of their favorite flavors at home, made fresh and exactly as they want it each time." Ocean Spray Contact Sharon Newcomb Senior Marketing PR Specialist snewcomb@oceanspray.com 508-946-7185 SodaStream Contact Yonah Lloyd Chief Corporate Development and Communications Officer yonahl@sodastream.com +972-3-976-2462 About Ocean SprayOcean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Canada and Chile, as well as 35 Florida grapefruit growers. Ocean Spray was formed over 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of bottled juices and juice drinks, and has been the best-selling brand name in the bottled juice category since 1981. Ocean Spray posted fiscal 2012 gross sales of $2.2 billion and net proceeds of $338 million.

About SodaStreamSodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 15,000 retail stores in the United States. For more information, visit http://www.sodastream.com. SodaStream's IR app features SEC documents, press releases, videos and more. Please visit http://itunes.apple.com/us/app/soda-ir/id524423001 mt=8 for your iPhone/iPad or https://play.google.com/store/apps/details id=com.theirapp.soda for your Android mobile device.

Forward Looking Statements This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream http://rt.prnewswire.com/rt.gif NewsItemId=NY66489&Transmission_Id=201302270700PR_NEWS_USPR_____NY66489&DateId=20130227

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