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TMCNet:  MassiveImpact Unveils Freemium Exchange for Publishers

[February 25, 2013]

MassiveImpact Unveils Freemium Exchange for Publishers

TMCnet Contributor
The speed at which mobile advertising has grown has exceeded the expectations of many industry analysts. Many market researchers predict that regions such as Asia and North America are showing lots of potential for this market.
Offering full monetization of publishers' inventory, MassiveImpact Ltd, has introduced new Freemium Exchange. According to the company, this new exchange gets rid of all ad serving commission fees and improves the profit.

The Freemium Exchange Model provides a single point of integration to the publishers of ad networks' CPC (News - Alert) and CPM. This allows the publishers to save the money being paid in form of commission. The publishers will also be able to connect to various other performance advertisers, which will ultimately help them in increasing their earnings.
MassiveImpact makes use of Real Time Performance technology to provide a whole new approach to the business of advantages serving. It matches offers made by advertisers with that of publishers' specific visitors. The company claims that it provides fairly accurate and reliable ad serving technique.
With MassiveImpact, advertisers have the opportunity to pay only after the occurrence of a pre-defined conversion event. The company offers products such as TargetAdLive to get the right users at the right time, irrespective of the places they are in.
"We boost publishers' earnings by using technology to simplify the value chain, cutting out the middleman," says Sephi Shapira, MassiveImpact's Founder and CEO. "This needs to become a publisher-centric market that uses intelligent targeting and acts fully transparently, focusing only on productivity and resulting in more revenue for the actual creator of the mobile traffic - the publisher."
Recently, the company claimed that it has consistently delivered improved returns for targeted mobile advertising campaigns. The company claims that with its new real time performance approach (RTP), customers can achieve sales growth.

Edited by Rich Steeves

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