People First, Price Second: UserVoice Gives More Than a Quarter Million Dollars Back to Customers
SAN FRANCISCO, CA, Feb 14, 2013 (MARKETWIRE via COMTEX) --
UserVoice, the complete customer service solution on the web, today
announced the company is giving back $258,000 in annual revenue to
its customer base through the implementation of a new pricing
structure. Under this new model, every customer -- both existing and
new -- will now gain access to both of the company's core products,
UserVoice Feedback(TM) and UserVoice Helpdesk(TM).
Today's Business Requirements Demand Next Generation Customer
The way companies do business is changing; as more adopt
subscription-based models, the line between sales and support is
blurred by the need to re-close existing business each month.
Customer retention is key, but simply responding to support tickets
is no longer enough. Users expect brands to engage them. The
combination of UserVoice Feedback and UserVoice Helpdesk creates the
positive feedback loop that companies need and consumers expect,
which is why the company has shifted its model to make both available
to all customers.
Customers Now Have Access to UserVoice Feedback and UserVoice
Helpdesk Under One Subscription
-- UserVoice Feedback provides the tools to gather and prioritize
customer feedback. Based on crowdsourcing, this product makes it easy
to collect feedback from customers via a simple forum where ideas are
then prioritized by user votes.
-- UserVoice Helpdesk provides a means for routing, managing and
following up on inbound support requests in a multi-user environment.
Helpdesk's easy-to-use UI is equipped to manage support tickets and
generate instant answers to support requests. This solution also
includes Inspector -- a tool designed to aggregate information about
the customer who submitted the support request all in one place,
making user interaction seamless and informed.
-- By simplifying the pricing model to include access to both UserVoice
Feedback and UserVoice Helpdesk, customers now have a comprehensive
customer service solution to better serve their user base.
-- A total of 43 percent of existing UserVoice accounts will be affected
by these pricing changes, receiving an average savings of 27 percent.
-- Under this new model, over 50 percent of existing UserVoice accounts
will get added functionality (Helpdesk or Feedback) at no additional
cost and will be grandfathered in at their current "below list" price
on the new pricing plans.
-- Overall, 87 percent of all accounts will benefit from receiving a new
product for no additional cost or will see their current rate reduced.
Comments on the News
"Pricing is considered a dark art, which is why
we spent countless hours and resources to determine how to properly
adjust our pricing to ensure we bring quality products at the best
value to our customers," said Richard White, CEO and founder of
UserVoice. "We believe the key to a successful business is keeping
your customers happy, and what better way to do this than to put
money back in their pockets. By lowering our price points and
simplifying our model, we have actually maximized our revenue. With
our new pricing plan, everybody wins -- our customers are happy and
our business thrives."
"At Sprint.ly the customer is king throughout the development
process, which is why we built a project management solution that
connects developers with front-line employees who interface with end
users daily," said Joe Stump, CEO & Cofounder, Sprint.ly, Inc. "Our
team uses UserVoice Helpdesk and Feedback to not only respond to our
customers, but also to derive valuable insights that help us make an
even better customer-centric product. The fact that UserVoice is
giving money back to their customers in order to make both solutions
available to everyone confirms that the customer really is the top
"Building the right pricing structure for your business goes beyond
traditional analysis and complicated mathematical models. The most
important factor in a pricing decision is determining how much your
customer values your product, and Price Intelligently helps companies
communicate this value," said Patrick Campbell, CEO and co-founder of
Price Intelligently. "We were thrilled to have the opportunity to
apply our pricing methodology to UserVoice, and worked closely with
the company to uncover the optimal price point for their business. We
look forward to seeing the positive results from this change."
For more information on how to take advantage of UserVoice's new
pricing plan, please visit:
To Tweet about how UserVoice is putting people first and price
second, go to: http://clicktotweet.me/Be4A21cR
The UserVoice blog
Like UserVoice on Facebook
UserVoice on Twitter
Launched in 2008, UserVoice is the San
Francisco-based startup that empowers companies to help and
understand their users, keep them happy with great support, and be
even smarter about building better products. The company's feedback
forums make it easy for users to share, discuss, and vote for ideas,
while its support tools enable companies to track and respond to
support requests quickly and with less effort. Easy to set up and
even easier to use, UserVoice can be embedded directly in websites,
iPhone/iPad apps, and Facebook pages to go wherever users go. Join
the more than 100,000 organizations, like Rackspace, SwiftKey,
Microsoft, IGN, Zynga, and HipChat, giving their users a voice with
UserVoice. Visit the UserVoice blog, and get started today for free.
Kulesa Faul for UserVoice
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