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TMCNet:  Zmags Announces Partner Program to Bring New Brand-Building Opportunities within Digital Catalogs and Publications

[February 13, 2013]

Zmags Announces Partner Program to Bring New Brand-Building Opportunities within Digital Catalogs and Publications

BOSTON --(Business Wire)--

Zmags, provider of commerce-enabled digital catalogs and publications, today introduced its strategic partner program. By integrating with industry-leading ecommerce, marketing and content management technologies, the Zmags platform enables retailers, publishers and brands to seamlessly deliver commerce-enabled content to consumers at every touchpoint, increasing incremental revenue.

To kick-off this program, Zmags has integrated with three companies that support its mission to deliver impactful digital brand experiences:

  • Shoutlet, a leading cloud-based social marketing platform that enables marketers to publish, manage and measure social marketing campaigns and activities across a wide variety of social media platforms
  • Percussion, web content management and content marketing software that enables marketers to accelerate their content marketing initiatives, increase traffic and better engage with prospects online
  • Shotfarm, a product content network that greatly simplifies the management and transfer of product content between manufacturers and retailers


"We were impressed by the direct impact Zmags' digital publications had on our customers' bottom line and knew that by joining forces we could extend this even further to increase engagement, transactions and sharing across social touch points," said Jason Weaver, CEO of Shoutlet. "By integrating our Social Activation Engine with the Zmags platform, brands have the power to redefine their online shopping experience across Web, tablet, mobile and social channels."

Through these strategic alliances, customers using the Zmags platform will have access to each partner technology through one console, allowing for seamless creation of multi-channel campaigns. As the partner program expands, customers can tailor the platform to best meet the goals of their commerce-enabled digital catalogs and publications.

"Each of these partnerships will be instrumental in broadening our platform's reach and impact," said Scott Bleczinski, President of Zmags. "In order to continue providing deep consumer engagement and increased commerce through digital publications, we are looking forward to expanding our partner program to other organizations that align with our customers' goals and impact their bottom line."

"Many of Percussion's customers in the retail and higher education sectors require a highly polished, engaging, and sophisticated digital catalog platform to better connect with their audiences online. By partnering with Zmags our joint customers now have the ability to create rich experiences that engage prospects from the online research through the ultimate selection and purchase process," said Aaron Dun, Vice President of Marketing & Strategy, Percussion Software.

To learn more about partnering with Zmags to deliver digital brand experiences that drive engagement and sales, please visit: www.zmags.com. For information on how to join Zmags' Partner Alliance Program, please email StrategicAlliances@zmags.com.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement, allows streamlined purchasing directly from the page and increases ROI.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte (News - Alert) 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter (News - Alert): @zmags.


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