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TMCNet:  Samsung Announces the Availability of WB250F and DV150F SMART CAMERAs

[February 11, 2013]

Samsung Announces the Availability of WB250F and DV150F SMART CAMERAs

RIDGEFIELD PARK, N.J. --(Business Wire)--

Samsung (News - Alert) Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the availability of the first two models in the highly anticipated SMART CAMERA 2.0 line-up. The WB250F long-zoom model and DV150F with the popular DualView form factor - which both offer sophisticated Wi-Fi connectivity for photo sharing, backup and an extensive range of other features - are available now at retailers across the country.

"Samsung has spent the last few years really cementing its leadership in SMART CAMERAs so in 2013 we focused on improving the experience even more and making it as easy as possible for the consumer," said Ron Gazzola, Vice President of Marketing for Digital Imaging. "Connectivity has become the standard for digital photography but delivering connectivity in the easiest way possible through all-in-one apps, touch LCD screens and features like AutoShare truly differentiate Samsung in the digital imaging space and give us a definite advantage."

SMART CAMERA 2.0, initially announced at the 2013 International Consumer Electronics Show in January, is the evolution of Samsung's leadership in connected cameras and focuses on ease of use with touch LCD screens and an all-in-one mobile app. Aimed at smartphone users yearning for better imaging performance, the new user interface combines touch-typing and big screen functionality for quicker editing and uploading to devices and social media networks. A new feature, AutoShare, automatically backs up images and video to a smartphone or connected tablet device as they are taken, which means that files are stored safely on the go. In another SMART CAMERA 2.0 improvement, the Samsung SMART CAMERA App merges Remote Viewfinder, MobileLink and AutoShare into a single app. Smartphone and tablet users can download the app to their Android (News - Alert) or iOS device to connect with Samsung's SMART CAMERAs via a Wi-Fi connection and edit, share and back-up images with ease.

As the flagship model of the WB long zoom line-up, the WB250F enhances the advanced optical zoom and image quality for which the WB line of cameras is known, with SMART CAMERA 20 technology to facilitate even easier sharing and saving images. With a classic, yet lightweight form factor, the new 14.2-megapixel WB250F makes the perfect travel accessory with an 18x optical zoom and a BSI CMOS sensor.


A hybrid interface with a touch LCD screen and five-way navigational keys give users control to adjust the WB250F to their preferences, and also features full manual (P/S/A/M) modes. Shutterbugs can be sure they're capturing everyone at their best, with the Best Face feature, which automatically selects the best facial expressions from a burst shot. SMART Mode and Motion Photo features allow users to shoot like the pros and achieve full creativity under any condition. And with Wi-Fi capabilities, users can share high-quality photos quickly and easily. The durable, pop-up flash on the WB250F can be titled forward to backwards to create more flattering flash photography-and the flexibility is sure to impress gadget lovers. The camera is available in four sleek colors: white, cobalt black, gun metal and red.

The DV150F combines Samsung's unique DualView technology in the form of a 1.48" (38mm) front LCD screen for easy self-portrait taking, with Wi-Fi connectivity at the touch of the Direct Link button, that makes sharing and storing photos simple and easy. Creativity is king with the DV150F thanks to a variety of fun features such as Smart Filter 3.0, Motion Photo and Magic Frame for producing artistic and unique photos that beg to be shared instantly. Child Mode displays colorful animations on the DualView front screen to keep children focused at the lens while capturing memories. The DV150F packs a 16.2 Megapixel CCD sensor, 5x optical zoom with an F2.5 25mm bright lens into a small, aluminum body. Plus, in three stylish colors: cobalt black, white, and plum the DV150F is a great camera for snapping photos on-the-go.

Pricing and availability

The WB250F (MSRP: $249.99) and DV300F (MSRP: $149.99) are now available from authorized Samsung retailers and at www.Samsung.com. For more information on the WB250F, DV150F and the full line of Samsung digital cameras, please visit www.Samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.


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