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TMCNet:  Sovee Encodr(TM) Technology Now Available to Digital Video Surveillance Businesses

[January 31, 2013]

Sovee Encodr(TM) Technology Now Available to Digital Video Surveillance Businesses

Chattanooga, Tennessee, Jan 31, 2013 ( via COMTEX) -- Firma8 Marketing has announced that Sovee(TM) Encodr(TM) video compression surveillance technology is now available to the digital surveillance vendors worldwide. Sovee, a premiere provider of cloud-based video technology services, calls the event game-changing for surveillance consumers such as airports, retailers and casinos.

Access to the Encodr technology will mean dramatic storage cost savings as storage requirement are reduced. Encodr will preserve high image resolution after compression to make it easier for surveillance personnel to review video clearly. The result is an improved ability to identify potential terrorists in airports, potential thieves in retail stores and casinos, and fraudulent insurance claims involving staged damages.

Firma8 President Steve Steele says digital video surveillance vendors who upgrade their existing customers to Encodr technology will experience a remarkable reduction in storage requirements immediately. Regardless of how large the storage base, Encodr typically reduces the h264 video compression by an additional 25 - 60 percent. In some cases, the reduction has been as high as 75 percent.

"To put it in perspective, YouTube stores approximately 76 petabytes of video data annually," says Steele. "So Encodr compression could save the video giant about 30,000 terabytes each year, which translates into substantial cost savings, a reduced storage footprint, and minimizing annual maintenance contracts." Encodr technology is already in use by other industries. For example, movie studio 40 Point Productions uses Encodr when it converts full feature movies to DVDs.

"We used Encodr to convert our film '40 Point Plan' to DVD for widespread distribution," Says studio executive Eric Williams. "With h264 video compression, we reduced the 70GB file to 2.7GB; yet Encodr successfully converted the same file to only 1.63GB without sacrificing any quality.

"We've tried several encoding systems over the years and Sovee's Encodr is the first to significantly outperform h264 abilities." Encodr cloud-based technology is easy-to-use since it requires no software downloads or updates. Encodr quickly transcodes the file to up to nine different file formats, all of which play from one embed code. That means the viewer can watch the video on virtually any mobile device, tablet, Mac or PC without the common problems of buffering, skipping, and stuttering.

"For the surveillance industry, it means security personnel can even use their mobile phones to review video in the field," says Steele. "Then they can store it more effectively at less cost, and improve the service every surveillance customer values most - bringing more criminals to justice." For more information about Encodr technology, visit the Sovee website at, Email info(at)firma8marketing(dot)com, or call 818.813.5371.

About Sovee: Sovee is a premier provider of cloud-based video distribution and translation technology, located in Chattanooga, Tennessee. Sovee's innovative technology empowers today's businesses to communicate anywhere in the world, in any language, on any device. To learn more about Sovee's communications solutions, visit the website at

About Firma8 Marketing: Firma8 Marketing is a technology resource firm dedicated to bringing world class technologies to vertical markets and global channel partners. Firma8 Marketing also represents Sovee for video content providers like YouTube & Vimeo.

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