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TMCNet:  Boku Teams with U.S. Cellular

[January 28, 2013]

Boku Teams with U.S. Cellular

Jan 28, 2013 (Close-Up Media via COMTEX) -- Boku, Inc., a provider of online mobile payments, announced a partnership with U.S. Cellular to maximize the adoption of direct-to-bill mobile operator billing as a payment option.

According to a release, Boku is one of the first payments providers to integrate and launch with U.S. Cellular to provide mobile payments for the carrier's postpaid customers across 26 states.

Online merchants will generate incremental revenue from consumers who find mobile the easiest way to pay online, and attract new consumers who previously were unable or chose not to pay via other payment options, such as credit and debit accounts, the company said. When making purchases from their favorite online merchants, consumers will benefit from a convenient and secure payment experience that is accessible to all U.S. Cellular subscribers. Consumers simply enter their phone number to checkout, and respond via text message to confirm the payment with the charges appearing on their wireless bill.

The U.S. Cellular advanced direct billing API supports the following: -An efficient user authentication process that delivers better conversion for merchants -Accurate and timely notification of billing errors impacting purchase (e.g. insufficient funds), giving consumers great transparency -Continuous pricing, enabling merchants to create a wide range of price points -An interface that seamlessly and cost effectively processes refunds within the U.S. Cellular billing system Kevin Grant, Senior Vice President of Sales at Boku commented that: "With U.S. Cellular we are connecting to a powerful direct billing API that supports advanced features that benefit our merchant partners. U.S. Cellular is a top tier partner for Boku and together we're able to deliver a top of the line experience by merging our technologies and proficiency." U.S. Cellular postpaid subscribers can immediately begin paying online with their mobile account at participating online merchants.

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