|[January 25, 2013]
ConnecTV Unveils New SocialTV Timeline™ for Mobile Devices
LOS ANGELES --(Business Wire)--
ConnecTV, the social TV network for television fans, today announced a
unique new SocialTV Timeline (News - Alert) that dynamically syncs on your mobile
devices to whatever show you're watching, and offers a stream of
integrated news, bios, special info, polls, and celebrity tweets.
ConnecTV's SocialTV Timeline also puts front and center "guest star"
chat with stars from hit programs "Pretty Little Liars," "Dancing With
the Stars," and "X-Factor," as well as Super Bowl and Heisman
Trophy-winning sports celebrities.
Just tap on any content unit in ConnecTV's "SocialTV Timeline" and it
immediately springs to life, expanding to offer news, polls,
play-by-play sports and more. Share with friends, sign up for upcoming
show alerts, create a ConnecTV viewing party or chat with stars and
other fans - all with one touch. Fans can access ConnecTV's new features
free on smart phones, tablets and computers by downloading the ConnecTV
app in the iTunes Store or at ConnecTV.com. The new SocialTV Timeline is
also available for syndication by third parties as a simple module that
works in smart phone and tablet applications as well as on web pages,
allowing users anywhere to sync to TV across more than 400 channels.
The SocialTV Timeline showcases TV and sports stars as well as Internet
celebrities chatting with fans in real time as they watch their favorite
shows and games or in ConnecTV's Watercooler. Among the "guest stars"
showcased in ConnecTV chat: Keegan Allen of ABC Family's "Pretty Little
Liars," Val Chmerkovskiy of ABC's "Dancing With The Stars: All-Stars,"
Apollo Nida of Bravo's "Real Housewives of Atlanta," Beilee Madison
co-star of Billy Crystal's "Parental Guidance," Chris Rene of Fox's
"X-Factor," Super Bowl XXXIV champion and St. Louis Rams tight end
Roland Williams, Heisman Trophy winner and legendary Oakland Raider Tim
Brown and Internet celebrity Michael Buckley.
"ConnecTV is primarily focused on a great user experience that enhances
television viewing - rather than distracting you from the ten foot
experience by pulling your focus in dozens of different directions,"
said ConnecTV Co-Founder Ian Aaron. "By giving our million users - and
growing fast - a companion experience to television programming and
marketing that they can act on with one touch, ConnecTV leads the way in
fast-forwarding television into a truly social and interactive medium."
"All the play-by-play action on the field now coes to life in real time
on ConnecTV with a stream of deep stats, player bios, news and more,"
said former Oakland Raider Tim Brown, who chats with fans on ConnecTV.
"Joining the conversation with my super sofa warriors or sports bar
titans is the most fun way to watch every game."
The SocialTV Timeline launch follows the announcement of ConnecTV's
AdSync Network, which enables "view-sers" to act immediately on relevant
television ads and promotions by tapping on synchronized companion ads
on their second screen devices: Buy now, get a special promotional
offer, watch additional product videos, find the closest store or enter
a contest. SocialTV Timeline and the TV AdSync Network comprise the core
of ConnecTV's new social television platform that syncs with every show
across more than 400 national channels, local stations and regional
The new suite of ConnecTV features launches with an innovative graphical
design that showcases the conversation around your favorite shows as
well as a one-touch social integration that instantly connects viewers
with their friends and followers throughout the social sphere. The
design mission: To make TV more engaging, more compelling and more fun.
Consistent with the new design's focus on driving the conversation
around television, ConnecTV showcases its "Watercooler" initiative
launched over the summer. Watercooler features national and local
celebrities in sports, news, and entertainment chatting about the day's
top news on TV. The Watercooler premiered on ConnecTV around the 2012
London Games with Olympic Gold Medalists Bruce Jenner, Greg Louganis,
Aaron Peirsol, Amanda Beard, and Clyde Drexler, and has continued
through the new year with pop culture icon Michael Buckley sparking
social media conversation around tent-pole programming such as the
Golden Globes, "Dancing with the Stars" and "Vampire Diaries."
ConnecTV's new mobile interface is designed as a stream of dynamic
cells, which, when touched, instantly expand to provide users with more
in-depth information and real-time interactive functionality, including
purchasing capabilities, in-depth and play-by-play sports statistics,
relevant user polls, and connected social media - as well as enabling
chat that is synchronized with the show you are watching.
The free ConnecTV app offers companion programming content and social
interactivity elements that sync with any program from any TV source:
cable, satellite and IPTV - live or time-shifted. ConnecTV uses a
proprietary combination of content-recognition algorithms, closed
caption data and a diverse mix of content meta-data to drive the
accuracy, relevancy and speed of synchronization with broadcast
programming - along with a tight technical integration into leading
social media networks including Facebook and Twitter (News - Alert).
ConnecTV's new platform syndication opportunity for SocialTV Timeline
and the AdSync Network launches with the top broadcast media companies'
television stations across America: Belo Corp., Cox Media Group, E.W.
Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General
Inc., Meredith Corp., Post-Newsweek Stations, Raycom (News - Alert) Media and Schurz
ConnecTV is the biggest social network designed specifically for TV
fans-a "second screen" companion entertainment experience that
complements the video programming delivered from Cable, Satellite,
Telecom, Over-the-Air or On-Line Service providers. ConnecTV is
accessible on iOS or browser-based devices. It is coming soon for
Android (News - Alert). ConnecTV automatically connects television viewers while they
watch their favorite programs and synchronizes engaging second screen
content, including latest news, celebrity information, trivia, polls and
play-by-play sports stats. ConnecTV subscribers can see what TV shows
their friends are watching, invite them to a "viewing party" and start a
real-time conversation. ConnecTV also makes it easy to share viewers'
favorite TV moments using Facebook (News - Alert), Twitter and email. ConnecTV has
partnered with 10 leading broadcast groups, including Barrington
Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co.,
Gannett Broadcasting, Hearst Television Inc., Media General Inc.,
Meredith Corp., Post-Newsweek Stations, Raycom Media and Schurz
Communications. Several of these broadcasters - the joint venture that
is Pearl - have made an undisclosed investment in ConnecTV. ConnecTV was
founded by pioneering executives at the intersection of media,
entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna.
ConnecTV's Board of Directors includes James Zukin, the founder and
former Chairman of investment bank Houlihan Lokey, and Roger Keating,
Senior Vice President of Hearst Television.
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