|[January 22, 2013]
Citi Tops Secure Website Rankings
NEW YORK --(Business Wire)--
Online and Citi's digital banking services were recognized today
as the top among major US banks in a Forrester (News - Alert) Research, Inc. January
2013 report "2012 US Bank Secure Website Rankings: Citi Moves
To The Top With Added Functionality And A New Look." In the report,
Forrester attributes Citi's top ranking to the launch of the newly
redesigned Citibank Online in 2011 and the launch of its acclaimed
tablet banking apps, Citibank for iPad® and Citibank®
(Kindle Fire Edition).
Citi ranked in the top spot and was the only bank to score in the
report's highest category, "Significantly above minimum standards."
The current evaluation is the first since Citi
launched a completely overhauled consumer banking website in 2011,
which propelled Citi's position to number one after previously
ranking second to last.
Citi received the highest marks among the six U.S. banks evaluated for
Presentation, Transactional Content and Functionality, and
Self-Service Content and Functionality, and was rated second in Trust.
Citi was among three banks to earn a perfect score for mobile services.
"Citi earned the highest score in our presentation category. In
addition, the firm stood out for features like its integrated personal
financial management, withspending charts embedded in the main landing
page," wrote report authors Peter Wannemacher and Cathy Graeber of
"Whether our customers are in one of our smart branches, on their mobile
devices or banking online, we are always looking for ways to innovate
and improve their experience," said Tracey Weber, Citi's Managing
Director for Consumer Internet and Mobile Banking in North America. "We
are thrilled that Forrester has recognized what we consider to be our
commitment to continue to develop digital and mobile services that
provide a simple, seamless and personable experience across platforms."
The report rankings were based upon Forrester's User Experience and
Functionality Benchmark methodology, which evaluated the secure websites
of the six largest retail banks in the US. This year Forrester's
criteria became more stringent to reflect consumer's evolving digital
Forrester employs 66 individual criteria in their methodology for banks'
secure websites and other digital services-including mobile services and
customer service via social media. The benchmark is based upon six
categories: transactional features and functionality, service features,
value, navigation, presentation, and trust.
For Citi, Forrester's 2012 US Bank Secure Website Rankings caps off a
year of rigorous digital innovation. During 2012, Citi added new
features to Citibank for iPad, launched the first banking application
designed uniquely for the Kindle Fire, Citibank®
(Kindle Fire Edition), developed Mobile Check Deposit and Citibank®
Popmoney®, and began to roll out a new mobile banking
platform across the globe.
Citi, the leading global bank, has approximately 200 million customer
accounts and does business in more than 160 countries and jurisdictions.
Citi provides consumers, corporations, governments and institutions with
a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com
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© 2012 Citigroup Inc. Citibank, N.A., Member FDIC. Citi and Citibank and
Arc Design are registered service marks of Citigroup Inc.
Amazon, Kindle, Kindle Fire, and the AmazonKindle logo are trademarks of
Amazon.com (News - Alert), Inc. or its affiliates.
iPad is a registered trademark of Apple Inc.
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