Healthline Networks Releases Distraction App to Help Kids Overcome Fear of Needles
Jan 22, 2013 (Close-Up Media via COMTEX) --
Healthline Networks has launched a public health campaign, "Big Shots Get Shots," to help eliminate needle phobia.
Included in the campaign is an app launched to help children overcome their fear of needles (BigShotsGetShots.com).
According to a release, as part of the campaign, Healthline developed a free iPhone app to help parents distract their children while getting shots. Research shows that needle phobia usually develops around age 4 or 5 with a traumatic immunization experience.
Dr. Amy Baxter said, "Kids today get so many more shots than they used to. A parent born in the '60s or '70s may have gotten six shots by age 6, but today their kids get up to 33."
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