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TMCNet:  Unicorn Introduces OnceUX

[January 21, 2013]

Unicorn Introduces OnceUX

Jan 21, 2013 (Close-Up Media via COMTEX) -- Unicorn Media, a company focusing on Internet video solutions that allow publishers to serve video ads to IP-enabled devices, announced the release of a new technology that combines the advantages of a server-side solution with a rich client-side user experience: Unicorn OnceUX.

According to a release, this game-changing enables publishers to deliver interactive ad capabilities and a rich UI from the client side while allowing dynamic server-side ad insertion and continuous playback, providing new monetization opportunities through expanded ad units and pay-per-click models.

Unicorn Media said it enabled cloud-based video delivery and dynamic ad insertion to any IP-enabled device through a single URL via the company's flagship Unicorn Once solution which delivers VOD and live video streaming capabilities via OnceVOD and OnceLIVE. Unicorn Media allows publishers to deliver a personalized, television-like viewing experience on devices such as iPhone, iPad, Android, BlackBerry, Roku, Boxee, TiVo, Windows Mobile, Xbox and Smart TVs with a single URL. Unicorn Media's technology enables the dynamic insertion of highly targeted ads anywhere in the stream, from the cloud, with no SDK or plug-in required, and integrates with all third-party ad networks and in-house solutions.

OnceUX provides these advantages plus new client-side capabilities, including the ability to incorporate interactive ads, insert ad overlays in video streams, hide player controls to prevent fast-forwarding through ads and much more. Geared toward applications and HTML5 content structures, OnceUX eliminates the need for third-party SDKs to manage click-through campaigns and delivers an optimal user experience by eliminating third-party interface delays.

"OnceUX enhances the Unicorn Once solution by enabling rich client-side solutions while providing dynamic server-side ad insertion capabilities," said AJ McGowan, Chief Technical Officer at Unicorn Media. "It delivers a client-side API without the 'clunkiness' publishers and users have experienced due to the use of third-party SDKs to power rich media, overlays and other interactive elements." Like all Unicorn Once technologies, the Company noted that OnceUX provides real-time analytics on video and ad performance, delivers business intelligence that allows agile ad operations and supports mid-roll ad insertion in long-form content, making it possible for ad operations to deliver custom ads to users based on current inventory on any device.

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