|[January 17, 2013]
Wren Sound Systems: Redefining wireless audio by focusing on sophisticated design, superior performance
PHOENIXVILLE, Pa. --(Business Wire)--
Consumers have a bold new choice when it comes to wireless audio. Newly
formed Wren Sound Systems, LLC, combines cutting-edge technology, old
school materials and build quality, and classic audio know-how to
deliver beautiful, affordable wireless sound systems to music lovers who
have a passion for simplicity, quality and great design.
Thirty-five-year audio industry veteran Mike Giffin founded Wren Sound
Systems in 2011 with a simple goal: To create truly standout wireless
sound systems for the growing number of people who choose connected
devices - smartphones, tablets and computers - as their primary source
for music. The company's first product, the Wren V5AP wireless speaker,
harnesses Apple's AirPlay (News - Alert)® which lets users stream iTunes music from a
Mac or PC, or directly from their iPhone, iPad or iPod touch.* The Wren
V5AP can also serve as a wireless sound output option for OS X Mountain
Lion®, allowing users to experience big sound from movies, music, games
The included 30-pin USB dock connector extends the Wren V5AP's wired
compatibility to other Apple devices with 30-pin connectors.
The Wren V5AP is available now. Additional V5 sound systems for Android (News - Alert)
and Bluetooth devices are due for release in early 2013.
"Wireless audio dramatically raises the convenience and lowers the ost
of getting great sound in every room of your house," said Giffin, former
Senior VP of Global Brands for Harman International's consumer audio
business. "But despite this breakthrough, the availability of wireless
sound systems that are attractive, affordable and - most important -
musical has simply not kept pace. At Wren, we want to change that. We
offer a genuine alternative to bulky component systems on one hand and
the current run of anemic-sounding plastic wireless speakers on the
"I've spent my life introducing music lovers to the clarity and impact
of great sound. Now, Wren's team of industry veterans is distilling
decades of audio experience into a single line of products. We're
combining real materials, like bamboo and rosewood, with cutting-edge
electronic and acoustic components to create wireless systems that will
make truly moving audio relevant and accessible in a new age of music."
Distribution and Availability
Wren Sound Systems products are available direct to consumers via the
company's website, www.wrensound.com.
This sales approach eliminates retail markup, allowing Wren to use the
best materials and internal components available while maintaining
About Wren Sound Systems
Wren Sound Systems creates high-performance wireless speakers for
smartphones, tablets and computers. The Phoenixville, Pa., company -
founded in 2011 by Mike Giffin, former Senior VP of Global Brands for
Harman International's consumer audio business - is dedicated to
combining cutting-edge technology, old school materials and build
quality, and classic audio know-how to deliver beautiful, affordable
sound systems to music lovers who have a passion for simplicity, quality
and great design. Wren's exclusively direct-to-consumer sales model
eliminates retail markup, allowing the company to use the best materials
and internal components available while maintaining wallet-friendly
* AirPlay requires iTunes 10.1 or later and iPhone (News - Alert), iPad, or iPod touch
with iOS 4.2 or later. A home Wi-Fi network is required.
To learn more or browse the Wren Store, visit www.wrensound.com.
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