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TMCNet:  Mass Relevance Launches The Mass Relevance Mosaic(TM) to Weave Together Brand and Social Content

[January 17, 2013]

Mass Relevance Launches The Mass Relevance Mosaic(TM) to Weave Together Brand and Social Content

AUSTIN, TX, Jan 17, 2013 (MARKETWIRE via COMTEX) -- Mass Relevance, the technology leader in social curation and integration, today introduced The Mass Relevance Mosaic (TM) for retailers and brands. The Mosaic integrates multiple social media sources, including Facebook, Twitter, Instagram, Google+ and YouTube, with editorial brand content in order to create a compelling, interactive brand experience that can live at any digital touchpoint.


Displayed as a dynamic grid, The Mosaic is built from the ground up to drive participation and engagement: all content is sharable and visitors can join the conversation through their social platform of choice to co-create an experience that melds personal and brand stories in real time. The Recording Academy and Pepsi are some of the first brands to leverage the Mass Relevance Mosaic.

"We wanted to build momentum for the show, as well as engage viewers," said Evan Greene, Chief Marketing Officer of The Recording Academy. "Building a Mosaic around the Backstage Nomination live stream allowed us to provide content to fans that ignited a conversation about performers, hosts, and nominees. The ability to capture and display fan reactions from Twitter, Facebook and Instagram within the Mosaic served to create an immersive destination to engage our audience." "Every marketer today is trying to develop the best content strategy in order to attract an audience," said Sam Decker, founder and CEO of Mass Relevance. "This means not only creating the assets that are right for your brand, but inspiring viewers to participate and amplify the messages that they see. The Mosaic is a brand controlled ecosystem that provides an opportunity for brands and consumers to co-create compelling media together -- seamlessly and in real-time." The Mass Relevance Mosaic: Overview The Mosaic breaks down the silos between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Brands using The Mosaic gain a new way to spark and guide consumer conversation by seeding compelling content alongside complementary social media curated from Twitter, Instagram, Facebook, YouTube, and Google+ using the Mass Relevance platform. Key features include: -- Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can displayed across any digital endpoint.

-- Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience.

-- Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving the Mosaic.

The Mosaic is immediately available. For more information, please contact Mass Relevance at hello@massrelevance.com to learn more.

About Mass Relevance Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time social engagement through social curation and integration.

In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, WWE and The Voice. The company serves more than 150 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.

The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, on Facebook and at Twitter.

Erica Cenci Brady PR for Mass Relevance Phone: 402-889-2674 Email: Email Contact SOURCE: Mass Relevance http://www2.marketwire.com/mw/emailprcntct id=6FC93A08A0E5B26D

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