|[January 17, 2013]
Apple's Market Share will Peak at 22% in 2013 as Smartphones Dominate Global Handset Market, Says ABI Research
OYSTER BAY, N.Y. --(Business Wire)--
Smartphone shipments will account for 50% of all handset shipments by
2014 and become the largest handset segment in the world, according to
the latest market forecasts by market intelligence firm ABI Research (News - Alert). By
2018, 2.4 billion handset shipments with smartphones will account for
69% of all handset shipments. LTE handsets will account for 35% of all
handset shipments and 50% of smartphone shipments in 2018.
"Barring an unlikely collapse in Samsung's (News - Alert) business, even Apple will be
chasing Samsung's technology, software, and device leadership in 2013
through the foreseeable future," says senior analyst Michael Morgan.
Since 2010 Samsung has grown its smartphone market share from 8% to over
30% in 2012; meanwhile Apple's market share is expected to peak in 2013
at 22%; remaining flat through 2018. While Samsung's rise has been on
the back of Android (News - Alert), which accounts for 90% of Samsung's smartphone
shipments, the future smartphone OS landscape will likely be heavily
influenced by the importance Samsung places on the elements of its OS
portfolio of Bada, Tizen, Windows Phone, and Android.
Just as handset OEM focus has driven the success of the Android
ecosystem, LTE (News - Alert) smartphones, and handsets will also experience a rapid
incrase in shipment penetration as handset OEMs battle to keep their
handsets relevant to mobile operators. As LTE handsets commonly feature
the latest in screen and application processor technologies, LTE
handsets will also benefit from the demand of consumers looking to
acquire a premium smartphone regardless of its WWAN connectivity.
"With the successful launch of the iPhone 5 and competing LTE handsets
from other leading OEMs, LTE handsets will be found in the hands of many
consumers who do not even have access to LTE networks," adds senior
practice director Jeff Orr. "Apple (News - Alert) is demonstrating to the market that
LTE is not the only reason to buy a premium handset."
While LTE will be the fastest-growing WWAN technology in history, the
growth in smartphone shipment penetration will be driven by the rapidly
growing low-cost smartphone segment. ABI Research forecasts that
smartphones with wholesale ASPs under $250 will account for 62% of
smartphone shipments by 2018.
These findings are part of ABI Research's Mobile
Handset Markets (http://www.abiresearch.com/research/service/mobile-devices/)
Database, which includes files detailing smartphone and mobile handset
shipments, forecasts, and market share.
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
[ Back To Cisco News 's Homepage ]