Go Beyond the Wall Post; Cleverbug Launches iPhone App to Easily Send Real, Personalized Birthday Cards Anywhere in the World
DUBLIN, IRELAND, Jan 15, 2013 (MARKETWIRE via COMTEX) --
Keep a New Year's resolution in 2013, and be a better friend!
Cleverbug announced today the launch of its iPhone and iPad app, the
first-ever mobile app that allows you to send real, printed birthday
cards, ready-personalized with your friends' and family's Facebook
photos, straight from the palm of your hand to anywhere in the world.
For its more than one billion users, Facebook plays a significant
role in today's birthdays. It reminds people of friends' and family's
birthdays -- whose is today and whose is coming up -- and even
provides a way to send an effortless greeting with a wall post. But
Cleverbug does one better by using these birthday-focused Facebook
features to automatically create timely, relevant and fun greeting
cards, eliminating the toiling in card aisles and last-minute trip to
the post office for stamps. By harnessing Facebook's social graph,
Cleverbug brings the whole process to users' fingertips with a
ready-personalized printed card, in just a few taps.
"Everyone who uses Cleverbug sees a unique, personalized store of
cards that has been built according to their friends, family
connections, relationships, photos and Facebook activity," said
Kealan Lennon, Cleverbug Founder and CEO. "With purchasing on
smartphones doubling in the last year, Cleverbug is at the forefront
of a massive trend in mobile commerce -- giving them new ways to
connect with a timeless tradition. Cleverbug is poised to
fundamentally disrupt the $27 billion greeting card industry, and the
long-term vision is to become the world's largest personalized,
mobile greeting card marketplace on the planet."
Once logged in via Facebook, the app selects relevant photos and card
designs for the user, using intelligent algorithms to distinguish
relationships and photo manipulation technology to incorporate photos
into the design. Photo selection is based on the relationship between
the user and recipient, as well as tagging and the recipient's most
'liked' photos. Alternative photos can be selected from Facebook
albums, the iPhone Camera Roll and a snapshot taken right then.
The finished product is a meaningful pairing of beautifully designed
card templates and the memories and experiences documented within
Facebook. Upon completion and purchase ($2.99 plus postage) the card
is printed within 24 hours and mailed anywhere in the world with
standard postage costs. The cards can either be sent directly to the
recipient, or sent back to the user with a separate envelope to be
delivered in person. Additionally, the digital versions of the cards
can be shared on the recipient's Facebook Timeline among other
To help jumpstart Cleverbug's greater vision for both users and brand
partners, Nick Ruotolo, former President of the European business
unit of Vistaprint, now a top 25 global eCommerce company, joined the
company's board on January 2, 2013.
"For the past several years, innovation in the online print industry
has lagged far behind the prevailing social and mobile trends.
Recently, companies have been trying to incorporate a social
component into their offerings, but Cleverbug is the first company to
realize the full potential of leveraging the social graph in a mobile
print app," Ruotolo said. "Cleverbug brings the recipients' life
experiences, memories, and personal relationships into the card and
its message. In no other instance have greeting cards been this
personal, this timely, and this heartwarming. With Cleverbug,
birthdays are special again."
Cleverbug is a free app and available for download in the iTunes App
Store on iPhone and iPad devices.
Cleverbug is a mobile app that allows you to send
real, printed birthday cards, personalized with your friends' and
family's Facebook photos, straight from your mobile phone to anywhere
in the world. Based in Dublin, Ireland, and San Francisco, CA,
Cleverbug raised $2.5m seed capital in 2011 led by Delta Partners,
Ireland's largest venture capital firm. Cleverbug is now available
for download in the iTunes App Store.
Lisa Picasso for Cleverbug
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