Digital Trends Summer - UK
Jan 10, 2013 (M2 PRESSWIRE via COMTEX) --
The boom in smartphones looks set to continue, with the popularity of flagship handsets like Apple's iPhone and Samsung's Galaxy series, as well as cheaper options, boosting ownership amongst UK adults above that of basic mobiles. This growth trend shows no sign of stopping with 15% of consumers intending to purchase or upgrade to a smartphone in the next three months. Constant innovation within the market - for example, bigger screens and more powerful processors - means the next big thing is always just around the corner. This does not just impact the smartphone market, but other devices which provide similar features.
This report investigates not only what technology products consumers have at home, but also what they are looking to buy in the coming months. Data from Mintel's consumer research are placed in the context of the wider technology market, including innovations and activities from manufacturers and retailers, to reveal changing tastes and attitudes towards technology products.
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