|[January 08, 2013]
Voice Calls and SMS are Feeling the Pinch but Mobile Carriers Fight back, Says ABI Research
SINGAPORE --(Business Wire)--
"Western Europe's mobile subscribers racked up 3,077 Exabytes in data
traffic by the end of 2012, up 39% compared to 2011. 3G data usage
contributed 64% of the total as 4G is still attempting to find its feet.
50% of Western Europe has a 3G data plan and they are making full use of
it," commented Marina Lu, research associate at ABI Research (News - Alert).
While mobile data usage is gathering pace, a number of other metrics are
very much in retreat. In most countries around Europe, minutes of use
has contracted up to 4.5% quarter-on-quarter. Similarly, text messaging
was down between -0.5% and -7.8% for those countries QoQ. As ABI
Research's Mobile ARPU Market Data has shown, monthly average revenue
for Western Europe continued to decline in 3Q-2012. This can be partly
attributed to the economic climate but there are structural shifts in
mobile end-user behavior.
Operators like Orange (News - Alert) are responding to the threat. Orange will be
launching in early 2013 a Rich Content Service, called "Joyn". Joyn is
intended to help operators go beyond outdated circuit-switched voie and
SMS to embrace IP-based instant messaging, live video sharing, file
transfer, and just as crucially, SNS integration. Orange has rolled-out
a click-to-call function in collaboration with Facebook (News - Alert), called "Party
Call". This service will be available from 1Q-2013 and will allow users
to call friends from within Facebook. The carrier will also be launching
a VoIP and IP Messaging app called LibOn. "If you can't beat them, then
'Joyn' them," said Jake Saunders, VP - Forecasting. "Excuse the pun, but
carriers do need to make sure they stay relevant to their customers in
an OTT world."
The "Mobile Data Traffic & Usage" Market Data provides an in-depth
resource of traffic and end-user related metrics at a global, regional,
and mobile carrier level. These findings are part of ABI Research's Mobile
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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