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TMCNet:  Market for mobile apps growing [Jordan Times, Amman]

[January 04, 2013]

Market for mobile apps growing [Jordan Times, Amman]

(Jordan Times, The Via Acquire Media NewsEdge) Jan. 04--AMMAN -- Mobile applications are already a multimillion-dollar market in Jordan that is expected to grow as the number of smartphone users and their reliance on apps increases, a local expert said.

A recent regional survey by Cisco found that nearly three out of five smartphone users in the Middle East say they rely on mobile applications all the time whereas about 22 per cent use mobile applications for games or entertainment.

The report, e-mailed to The Jordan Times recently, showed that the majority, or 68 per cent, of 18-30 year olds in the Middle East use fewer than 10 smartphone apps regularly.

Nearly one in five, or 19 per cent of smartphone holders, said they use 10 to 24 apps regularly, the report indicated.

"Using mobile apps is on the rise in Jordan and the rest of the region... The more smartphone holders there are in the Kingdom, the more demand we will see for apps," Jawad Abbassi, founder and general manager of the Arab Advisers Group, told The Jordan Times on Sunday.

Abbassi estimated that spending on mobile apps in Jordan reached $2 million in 2012, and would grow by double digits in the coming years.

The Arab Advisers Group estimates smartphone penetration in the country at about 46 per cent.

He added that the availability of mobile apps in Arabic will increase mobile app use in the country and the region.

"Most apps are currently available in English... if they are in Arabic, there will certainly be more users of these mobile apps," he said.

A recent study by the group showed that 91.4 per cent of smartphone holders in Jordan prefer to use apps in English, 8.2 per cent prefer apps in Arabic and 0.5 per cent prefer apps in French.

Meanwhile, the Cisco report showed that more than three quarters (75.8 per cent) of smartphone holders in the Middle East say they shop online.

The regional survey, conducted by Cisco Middle East based on the methodology of the 2012 Cisco Connected World Technology Report, covered the UAE, Saudi Arabia, Jordan, Bahrain, Lebanon, Kuwait and Qatar.

___ (c)2013 the Jordan Times (Amman, Jordan) Visit the Jordan Times (Amman, Jordan) at Distributed by MCT Information Services

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