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TMCNet:  RF|Binder Taps New Chief Digital Officer

[December 28, 2012]

RF|Binder Taps New Chief Digital Officer

Dec 28, 2012 (Close-Up Media via COMTEX) -- RF|Binder, a full-service public relations and marketing communications agency based in New York, announced that Linda Perry-Lube has joined the agency as Chief Digital Officer.

Perry-Lube, an experienced digital strategist who previously served as the first-ever Chief Digital Officer for the American Museum of Natural History, will lead RF|Binder's Digital Strategy Group.

According to a release, Perry-Lube will build on the success of RF|Binder's digital marketing campaigns and strategy across the agency, heading the agency's award-wining Digital Strategy Group. RF|Binder created the Digital Strategy Group in 2010 to further the implementation of best practices in media for the firm's clients. As Chief Digital Officer, Perry-Lube will create experiences for clients, and further develop a culture of digital experience that spreads across the agency.


"RF|Binder has a great track record of creating innovative, meaningful digital strategies across industries and clients," said Perry-Lube. "I'm excited to join an agency that clearly understands the impact of digital marketing and embraces it as an essential component of all successful communications campaigns." "Our Digital Strategy Group is one reason we stand out from our competition. This team has built a culture of expertise and excitement that spans the agency," said Amy Binder, CEO of RF|Binder. "We're thrilled to welcome Linda to RF|Binder to lead this team. She has the vast experience, creative thinking and digital-savvy that will help us continue to deliver for our clients." In her former role at the American Museum of Natural History, the Company noted that Perry-Lube was responsible for the Museum's digital strategy development and implementation. Perry-Lube brought the Museum into the forefront as a 21st century, cultural institution as exemplified by four iPhone/iPad apps Explorer, Dinosaurs, Cosmic Discoveries and Beyond Planet Earth AR.

In addition to her work at the American Museum of Natural History, Perry-Lube also brings experience from Microsoft, Ford Motor Company and Online2000, a business consultancy practice she founded.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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