BeFunky Delivers Predictions for 2013
SAN FRANCISCO, CA, Dec 20, 2012 (MARKETWIRE via COMTEX) --
BeFunky, the world's easiest, most powerful photo editing
application, today announced its predictions for 2013 regarding the
visual web, digital camera market and the major adoption of photo
editing applications. These predictions are bolstered by already
emerging trends and by BeFunky's own interactions with users,
partners, analysts and industry luminaries around the world.
BeFunky's top predictions for 2013 are:
2013 will be the year of the visual web.
As shown by Facebook's
acquisition of Instagram earlier this year, the web is seeing a
dramatic shift to becoming more and more visual. Major industry
developments have both reflected and spearheaded this change,
including Facebook's move to the Timeline model and the emergence of
Pinterest as the fastest growing website in history. These leading
websites and others are quickly becoming a new destination for large
corporations like Microsoft and Salesforce. In 2013, we can expect to
see even more companies move to a visual business model as use of
infographics, photo contests, and other visual marketing tools
continues to abound. Companies that focus on providing a visual
element to their audiences will both succeed and drive new shifts in
the web's emerging photo ecosystem.
Smartphones will continue to power the collapse of the digital
The advancements in smartphone technology are currently
presenting the greatest challenge to the camera industry in the
history of photography. As smartphone cameras have vastly matured
over the past few years, they are continuing to replace the use of
traditional cameras altogether. In the year ahead, we can expect to
see a continued drop in sales reports for traditional compact
cameras. This segment of the market will continue to collapse unless
camera manufacturers can counter with a true game changer that
successfully captures the attention of the masses.
Major adoption of photo editing tools.
New tools that simplify the
digital photo editing process will continue to see major consumer
adoption and will challenge the dominance of complicated, over-priced
software packages and professional services. Photo editing tools will
become more and more user-friendly, and their features will continue
to extend beyond consumer expectations. Additionally, consumers will
begin to seek out more creative options as the effects that have been
popular these past few years become played out.
Expect major acquisitions.
We anticipate the continuation of several
high-profile acquisitions in the photo editing space, as 2012's
acquisitions of Instagram by Facebook and Snapseed by Google were
just the tip of the iceberg. As major companies begin to recognize
the power of the visual web and the crucial role of photo editing
tools, things will continue to heat up in M&A and valuations will be
expected to rise.
"In the age of the visual web, we are seeing more
images and videos across the web than ever before. Seriously, photos
are everywhere you look!" said Tekin Tatar, CEO of BeFunky. "We
expect to see loads of activity in the photo editing and photo
sharing space and it's going to be a lot bigger than Pinterest or
Instagram. In 2013, we will not only experience major innovation, but
we can also expect to see some large acquisitions."
BeFunky recently announced a major product upgrade with new editing
features and an improved, interactive BeFunky gallery. The new
version of the app offers users the ability to stack an unlimited
number of effects on mobile devices, new editing capabilities for
enhanced artistic control, and a seamless photo editing experience
across multiple devices and platforms. Key features include:
-- Unlimited Stacking of Effects
-- Expanded Editing Features
-- Ability to Undo Edits
-- More Filters Than Ever
-- New Interactive Photo Gallery
Tweet This: BeFunky delivers predictions for 2013 http://bit.ly/PSsffO
#photography #photoediting #mobile #app #visualweb
-- BeFunky Gallery
-- BeFunky on Twitter
-- BeFunky on Facebook
-- BeFunky on YouTube
-- BeFunky Press Kit
Founded in 2007 by engineers and cartoonists with a
unique desire to integrate art with technology, BeFunky's photo
editor app for web and mobile provides a fun, easy-to-use, multiple
platform tool letting you turn ordinary pictures into incredible
works of art. With hundreds of features on the BeFunky website and
mobile device application, anything from simple adjustments to
mind-bending effects is at your fingertips, anytime, anywhere.
BeFunky is more than just an app: It's a digital dream come true for
people ready to get creative with their photos at home or on-the-go.
With the BeFunky photo editor at your disposal, how far you take your
creativity is completely up to you!
Headquartered in San Francisco, BeFunky currently has more than five
million active monthly users from all over the globe. For more
information, please visit www.befunky.com.
Kulesa Faul for BeFunky
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