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TMCNet:  Canadian Office Products Association Honors Cobra Tag With Most Innovative Product Award of Excellence & People's Choice Award for Best New Office Product of the Year

[December 17, 2012]

Canadian Office Products Association Honors Cobra Tag With Most Innovative Product Award of Excellence & People's Choice Award for Best New Office Product of the Year

CHICAGO, IL, Dec 17, 2012 (MARKETWIRE via COMTEX) -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced that Cobra Tag(TM), a personal loss prevention alarm for protecting valuables, has been recognized by the Canadian Office Products Association (COPA) with two outstanding awards -- the Most Innovative Product Award of Excellence and the People's Choice Award for Best New Office Product of the Year. COPA is the leading representative of Canada's office products retailers and manufacturers. Products entered in this awards program were evaluated by the COPA Awards Committee in several product categories.


The Cobra Tag is an innovative alarm and loss prevention system for protecting smartphones and other personal items. This system pairs the free Cobra Tag smartphone app with a small, brilliantly designed key fob device via Bluetooth(R) that can be attached to any valuable such as car keys, a briefcase, luggage or a purse to be protected from theft or accidental loss. The device has a two-way notification system that monitors the distance between both items and produces an audible alert to the owner when the valuable item or the smartphone is being left behind. Cobra Tag also includes a handy feature that allows the owner to tap a button on the Tag device to force the smartphone to ring, and a similar function on the smartphone's app to make the Tag unit ring. If the items become separated, the Cobra Tag app records the GPS location and time and day of the event and sends this information to a pre-configured contact list via email, text or social media account.

"COPA is a highly respected authority and a powerhouse in the office products industry, so all of us at Cobra are proud to accept these two highly prestigious awards," said Sally Washlow, senior vice president of marketing and sales for Cobra. "As we all know, it's almost impossible to place a value on the true cost of losing and trying to replace a smartphone, purse or laptop and the associated contents, and consumers and organization like COPA across North America are clearly acknowledging that the small cost of Cobra Tag is miniscule in comparison to the value this breakthrough system provides." About Cobra Electronics: Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products.

Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts: Chelsea Denissen Skyya Communications (952) 746-1310 Email Contact Chris Kooistra Cobra Electronics (773) 972-0691 Email Contact SOURCE: Cobra Electronics http://www2.marketwire.com/mw/emailprcntct id=7AC990E52C17058D http://www2.marketwire.com/mw/emailprcntct id=0C6C0A08B4AFD1AC

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