XEOPlay's iPhone Game "Tilt World" Celebrates the End of Days by Planting Ten Thousand Trees
Oakland, CA, Dec 13, 2012 (PRWeb.com via COMTEX) --
XEOPlay, Inc. announced today that they will celebrate the end of the world by releasing Tilt World Adventure Pack 2 and launching their Winter Solstice countdown campaign on Facebook. Tilt World is a beautiful iOS game that sets Flip, a tiny tadpole, against the forces of an evil pollution called the Blight. Players help Flip eat carbon and gather seeds to turn a desolate wasteland into a lush green forest both on the iPhone and in the real world. On the winter solstice December 21, 2012, Tilt players around the world can rock the global score board. Once players achieve a world score of 10 Million Tilt Points(TM) XEOPlay will plant up to ten thousand real trees. Leading up to the big day, XEOPlay will offer special daily prizes on Tilt World's Facebook Page. These special prizes include eco packs of organic tee shirts and seeds as well as planting a solstice tree in a player's name for every "share" on Tilt World's Facebook page.
Tilt World is available for 99 cents on the Apple App Store for the iPhone 5, iPhone 4S, iPhone 4, iPhone 3G, iPad, and iPod Touch second generation and above. Tilt World Adventure Pack 2 is on sale now as a 99 cent inApp purchase.
"The earth's forests are in trouble: there are forest fires and toxic waste, airborne carbon and invasive species quickly taking over. I can handle the carbon by gobbling it up. It's up to Tilt World players to help me gather enough seeds to replant the world's forests." says Flip, XEOPlay's official spokes-tadpole. "By all estimates we will need ten million Tilt Points to rescue the planet on December 21, 2012. I need your help. Start Tilting!"
After the end of the world predicted by the Mayan calendar on December 21st, the planet will be in need of trees to start over. XEOPlay's iPhone game Tilt World is the solution. Tilt World rewards players by planting trees to slow climate change and make a positive impact on the world. XEOPlay has partnered with WeForest, so that for every Adventure Pack players win, a tree gets planted in Africa.
"Tens of thousands of players around the globe collect thousands of virtual seeds every month which we use to plant trees. In this way players heal the environment, empower themselves, and have fun." says Nicole Lazzaro, XEOPlay's CEO and Founder. "There's a countdown on climate change, and XEOPlay's iPhone game Tilt World is fun and it offers the ability to make a positive impact planting trees. People play games anyway, why not play games that rescue the planet Instead of the end, we see December 21, 2012 as the beginning of a new era of playsourcing games to impact the world and we are putting our first ten thousand trees in the ground to prove it."
About XEOPlay: XEOPlay makes games that unlock human potential and is pioneering the playsourcing movement where the fun of games are the source of human motivation and growth.
Nicole Lazzaro is available for interviews.
Nicole Lazzaro | nlazz(at)xeodesign.(dot)com | phone: 510-658-8077
About Nicole Lazzaro
Nicole Lazzaro is a world-renowned game researcher, designer, and speaker who makes games more fun. Nicole discovered the Four Keys to Fun in 2004, a model used by hundreds of thousands of game developers worldwide. She used this model to design the iPhone's first accelerometer game in 2007, now called Tilt World which aims to plant 1 million trees in Madagascar. For 20 years she has helped clients such as Sony, EA, and Disney increase engagement. Nicole is one of the 100 most influential women in high tech, top 20 women working in video games and gamification. She has advised the White House and the US State Department on the use of games to unlock human potential to improve our world.
About XEOPlay, Inc.
Headquartered in Oakland just outside San Francisco, XEOPlay makes games that unlock human potential to improve quality of life through play. XEOPlay utilizes the innovative research on emotion and the fun of games of its sister company XEODesign.com to develop games for change and is pioneering the playsourcing movement.
WeForest is an international non-profit organization established as a Belgian ASBL/VZW and incorporated as a 501(c)3 in the U.S. Its purpose is to empower local women by planting trees in tropical regions, creating bio-diverse forest gardens that restore degraded land, protect biodiversity, produce clean water, ensure food security and counter Global Warming. WeForest.org has reforestation programs currently in: Ethiopia, Madagascar, Tanzania, Zambia, The Philippines, Kenya, India, Brazil and Honduras.
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