Sleep Infuser® Debuts on IndieGoGo

CAMBRIDGE, England --(Business Wire)--

Cambridge Sound Technologies, a Cambridge, England-based design and development company working to solve issues within the health, energy and learning arenas, announces today the launch of its Sleep Infuser® IndieGoGo campaign in the US and the UK. The Sleep Infuser intertwines healthy sleep-pattern algorithms - a carefully-designed pattern of low pulses - with natural soundscapes to teach and coax the brain into the brainwave patterns of healthy sleep. The Sleep Infuser IndieGoGo campaign will be used to finalize software and bring the system to mass production.

"We asked people with minimal to severe sleeping problems to try the Sleep Infuser, and found it helped them finally receive a restful and full night's sleep - and for some, it was the first time in fifteen years," said Colin Aston-James, Co-Creator of the Sleep Infuser. "You don't realize how 'tiresome' a sleep problem can be until it affects your productivity, relationships and health. We're just thrilled to present the Sleep Infuser to the global IndieGoGo community."

The Sleep Infuser looks like a clock radio, is easy to operate and allows users to customize the cycles and time - anywhere from a full night's sleep to a quick power nap. Users are able to simply choose how long they would like to sleep, and it will select the best program to ease them off to sleep, cycle through the phases of light and deep sleep and then eventually wake them up gently at the selected time.

Hving originally dedicated years of research to determine how students 'learn to learn' as part of a different study, creators of the Sleep Infuser, Colin Aston-James and Frederick Donnet, ended up with technologies on how to change and hold someone in a particular state for optimal learning. They later realized they could apply the algorithms to the common sleep problem. Unlike sound machines and other sleep aids, like pills, the Sleep Infuser will not try to overcompensate for the lack of sleep, but rather will bring users through the healthy, normal sleep cycles - moving between light and deep sleep throughout the night - to leave users waking up completely rested.

The way the pulse patterns have been designed - and the patented technologies that Colin and Frederick have been developing over the course of the past few years - are the core elements of the Sleep Infuser, and mark what sets it apart from other sleep systems currently on the market.

"Much like remembering what comes next in a song after repeatedly listening to it, the brain follows the Sleep Infuser's hidden sleep pattern so it naturally is drawn into sleep," said Frederick Donnet, Co-Creator of the Sleep Infuser. "You will quickly find your brain copying the pattern in the sounds - relearning your natural sleep cycle - and after using the Sleep Infuser for a short period of time, your brain is able to return to these natural patterns by itself."

The Sleep Infuser comes with wired speakers and features customizable sleep programs consisting of Deep Sleep, Easy Sleep, Fall Asleep and Power Nap selections, in addition to a variety of natural soundscapes with the ability to choose the whisper quiet mode. It also has an alarm clock and seven-day alarm, FM radio, CD/MP3 and headphone jack. The Sleep Infuser is available in black, white, fuchsia, purple, and pink color choices.

Available in the US, Canada and wordwide, the Sleep Infuser is now available for preorder on IndieGoGo, with target availability and shipping in Spring 2013. In addition to other rewards, Sleep Infuser backers can take advantage of discounted pricing off the planned MSRP $449:

$299 - First 200 backers receive the Sleep Infuser in their choice of color
$349 - Receive the Sleep Infuser in their choice of color

For more information on Cambridge Sound Technologies and the Sleep Infuser, or to back the project, visit www.indiegogo.com/sleepinfuser.

About Cambridge Sound Technologies:

Based in Cambridge in England, Cambridge Sound Technologies is a design and development company working to solve some of the most difficult issues in the health, energy and learning arenas. Being able to draw on the vast talent pool of the 'Silicon Fen' including - at its heart - the famed University, Cambridge Sound Technologies often takes a radically different approach to figuring out solutions to these increasingly important questions. The company's first product is the Sleep Infuser®, a system that uses sophisticated sound technology to induce healthy sleep patterns in those who have trouble sleeping.