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TMCNet:  Samba Mobiles ad selector platform rings up two million impressions since launch

[December 03, 2012]

Samba Mobiles ad selector platform rings up two million impressions since launch

Dec 03, 2012 (M2 PRESSWIRE via COMTEX) -- London: Samba, the ad engagement network, today announced that its unique ad selector platform has delivered over 2 million impressions and over 200 campaigns for brands including Levis, Nintendo, Heineken and Intel, since its launch in July.

Alongside this, ads available via the Samba platform have on achieved average completion rates of 90%, Click Through Rates (CTR) of 2-15% and dwell times of up to 400 seconds, metrics which are significantly higher than the typical industry averages (Mediamind Global Benchmarks 2012 quotes 1.73% CTRs, 75% complete rates, for UK instream formats, and 52 seconds dwell times for rich media formats) The reason that Samba advertisers enjoy such impressive ad engagement, is because customers have total control of which ads they watch and when, which is in stark contrast to the traditional display advertising models which serve ads without invitation.

With Sambas ad selector model, customers can choose from dozens of the latest ads, trailers or videos, from leading advertisers and content providers such as Unruly, GoViral, and Viral Ad Network, with the customer receiving free mobile broadband credit on Samba (powered by the Three network) in return for each ad viewed.

Ben Atherton, CEO & founder, Samba Mobile, commented: Whats clear from our results is that the act of selection itself is driving greater engagement for brands. Clearly people prefer to choose the ads they want to watch, and our selector model allows them to do exactly that Phil Townend, EMEA MD Unruly Media, added: Value exchange has been the principle which has underpinned advertising for the last 30/40 years, with consumers getting free or subsidised content in return for viewing ads.

Now were at the exciting stage where the user has more say in the nature of the ads they consume rather than being talked at Samba gives users control over the advertisers they interact with and also gives the user something back free mobile data.

For further information, images or interviews, please contact: Steve Green/Tim Banks Giant +44 (0) 7775677101 / (0) 7771512057 About Samba Mobile Launched in July 2012 by experienced advertising and mobile executives, Samba Mobile is an online video engagement network that provides free mobile broadband to laptop, desktop and tablet computer users in exchange for watching high-quality video adverts.

Sambas unique selector model puts viewers in charge of which ads they watch and when. In return, they receive a free 3G data allowance on the biggest mobile data network in the UK, Three. This value-exchange model makes Sambas users more brand-friendly, resulting in higher engagement levels against a range of metrics including click through rates, dwell times and video completions.

Samba works with social ad aggregators and premium display networks to build more accountable ad campaigns, and has run hundreds of campaigns for premium brands including Toyota, Volvo, Levis and Radio One.

For a more information visit ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

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