|[November 29, 2012]
Avnet Electronics Marketing Becomes Global Programming Partner for Atmel SHA204 CryptoAuthentication™ Chips
PHOENIX --(Business Wire)--
Avnet Electronics Marketing, an operating group of Avnet,
Inc. (NYSE: AVT),
today announced it has received formal certification from Atmel (News - Alert)®
Corporation (NASDAQ: ATML) as a programming service provider for its
SHA204 CryptoAuthentication™ high-security hardware authentication
devices. Avnet met Atmel's requirements for static data programming
service guidelines, which include producing samples for verification and
validating the security of its systems for data protection throughout
the programming process.
to Tweet: Avnet earns programming rights for Atmel SHA204
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"This certification ensures customers can easily pair any
microcontroller on the market today with Atmel's SHA204
CryptoAuthentication chips, helping bring secure, differentiated
products to market faster," said Rob Valiton, senior vice president and
general manager, automotive, aerospace and memory business units, Atmel.
"In this increasingly connected world, security is a must have, and we
are thrilled Avnet is one of our first distributors to receive this
certification for our secure SHA204 chips."
"The complexity of writing, debugging and testing system crypto code has
definitely inhibited widespread adoption of hardware-based
authentication technologies in those applications where it is not
absolutely required. But, in today's world, there really is no device
that cannot benefit from having more secure data storage, better
firmware protection and improved defenses against counterfiting,
cloning and IP theft," said Alex Iuorio, senior vice president, supplier
development, Avnet Electronics Marketing Americas. "The fact that the
SHA204 can be paired with just about any microprocessor on the market
today is a tremendous asset to Avnet customers who require a solution
that can securely authenticate messages or connect embedded devices
without adding to the cost or complexity of the system. Being a part of
the SHA204 support ecosystem will enable Avnet to help accelerate
adoption of this crucial technology."
Atmel's ultra-low power SHA204 is part of the company's
CryptoAuthentication™ family of high-security hardware authentication
devices. It was the first device in the CryptoAuthentication™ line to
integrate the SHA-256 hash algorithm with a 4.5-Kbit EEPROM that can be
used for storage of keys, miscellaneous read/write, read-only or secret
data, consumption logging and security configuration. Each SHA204 ships
with a guaranteed unique 72-bit serial number. With the SHA204,
developers can implement secure authentication and validation of
physical or logical elements in virtually all microprocessor-based
systems using the straightforward, 256-bit challenge/response protocol.
The device's small outline plastic packaging and single-wire interface
it particularly well suited for space-constrained embedded and handheld
electronic systems used in markets including medical, metering and home
and industrial automation.
Avnet can provide the SHA204 programming service at any of its 10
global integration centers. To view the entire Atmel Corp. product
line available from Avnet, visit http://www.AvnetExpress.com.
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About Avnet Electronics Marketing
Marketing is an operating group of Phoenix-based Avnet, Inc. that serves
electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries,
distributing electronic components from leading manufacturers and
providing associated design-chain and supply-chain services. The group's
website is located at www.em.avnet.com.
About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500
company, is one of the largest distributors of electronic components,
computer products and embedded technology serving customers globally.
Avnet accelerates its partners' success by connecting the world's
leading technology suppliers with a broad base of customers by providing
cost-effective, value-added services and solutions. For the fiscal year
ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more
information, visit www.avnet.com.
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