Crow Friedman Group Saves $100,000 Annually With Toshiba's Strata CIX IP Business Telephone System
IRVINE, CA, Nov 27, 2012 (MARKETWIRE via COMTEX) --
Toshiba America Information Systems Inc., Telecommunication Systems
Division (Toshiba) -- www.telecom.toshiba.com, helped the Crow
Friedman Group, a professional insurance and liability company, save
more than $100,000 annually and improve productivity with Toshiba's
Strata(R) CIX(TM) Voice over IP business telephone system. Founded in
1996, Memphis, Tenn.-based Crow Friedman Group's staff has more than
322 years of combined insurance experience representing more than
1,800 professional firms in Tennessee, Alabama and Georgia.
Ruth Hardimon, assistant vice president and operations manager for
Crow Friedman, identified the need for a business telephone system
that would meet the company's goal of improving customer service.
Objectives for the system included:
-- Networking of all four locations, delivering centralized applications
including voice mail, automated attendant and remote administration;
-- Mobility for its sales force with softphones on their laptops and
-- Ability to see the status of station extensions across the network for
all users, regardless of location;
-- Ability for one receptionist to handle incoming calls for all
locations, with easy transfer capabilities;
-- Unified Communications so users can receive voice messages and faxes
in their email boxes;
-- Easy routing of calls to the right person with direct-extension
-- Ability to support hundreds of inbound and outbound calls every week.
Mark Tygesson, a communications consultant based in Memphis, Tenn.,
recommended Toshiba for its quality, reliability, capabilities and
reputation. Tygesson also recommended CommWorld of Memphis, an
Authorized Toshiba Dealer since 1996.
Solution: Toshiba's Strata CIX Delivers High Reliability
Installed by CommWorld of Memphis, Crow Friedman's Toshiba business
telephone systems support the company's four offices in Memphis and
Nashville, Tenn.; Birmingham, Ala.; and Atlanta. The systems consist
-- Memphis Office: One rack-mounted Strata CIX670 business telephone
system with Strata MAS supporting Call Manager and centralized voice
-- Birmingham Office: IP desk telephones and SoftIPT(R) softphones
that are connected to the Memphis office's Strata CIX;
-- Atlanta Office: Strata CIX200 business telephone system;
-- Nashville Office: Strata CIX100 business telephone system;
-- Network eManager(R) for centralized remote management of all
-- All four locations networked together over IP via Toshiba's Strata Net
and PRI. Together, there are a total of more than 100 ports. The
offices share centralized voice mail and have a mix of IP5000 digital
desk telephones, IP desk telephones and SoftIPT softphones. All users
have Strata Call Manager for call handling.
Valerie Beaver, vice president of operations and coordinator of
CommWorld of Memphis, handled the sale, customer service, and
coordinated with Tygesson to ensure that all of Crow Friedman's
objectives were met.
Result #1: Dependable Mobility With SoftIPT Softphones
Crow Friedman's sales team can now take their business telephones
with them wherever they go in the form of Toshiba's SoftIPT
softphones on their laptops or smartphones. Utilizing Internet
access, they have all the same features and functionality of their
desk telephones while they are on the road, including the ability to
make calls, answer calls, transfer calls, access voice mail and hold
Result #2: Presence Functionality Improves Internal Efficiency
With Crow Friedman's staff spread between the four locations as well
as its road warrior sales team, it was difficult to know who was
available for a call. Now with Presence on the Toshiba telephones,
it's easy for employees to see who is on the phone or is available
for a call. Being able to see the status of an extension at a glance
helps improve internal efficiency.
Result #3: Virtually Unbeatable Reliability
A long-time Toshiba business products user, including copiers, Crow
Friedman's team knew firsthand that Toshiba delivers virtually
unbeatable quality and reliability, so when it was time for a new
business telephone system, Toshiba was the first choice. The Strata
CIX systems empower Crow Friedman's employees to communicate more
effectively with customers, vendors and each other.
Bottom Line: Toshiba Strata CIX Systems Deliver Reliability, Mobility
and Improve Internal Efficiency -- and Save $100,000 Annually
Toshiba's Strata CIX telephone systems have met Crow Friedman's
communications objectives, including:
-- Networking of all four locations, delivering centralized applications
including voice mail, automated attendant and remote system
-- Mobility for the sales force with softphones on their laptops and
-- Presence capabilities for easy viewing of extension status across the
-- Unified Messaging for improved productivity;
-- Reduced costs of $100,000 annually by allowing one receptionist to
handle incoming calls for all four locations; and
-- The ability to grow and migrate to new communication technologies in
"Together, Toshiba and CommWorld of Memphis delivered on our key
objectives of a reliable and affordable business telephone system
with mobility, centralized applications, and Presence capabilities.
With Toshiba and CommWorld of Memphis, we have a winning
combination," said Hardimon.
For an Authorized Toshiba Dealer, visit: www.telecom.toshiba.com
To subscribe to the Toshiba Telecom Blog, visit
Follow us on Facebook (ToshibaPhoneSystems), Twitter
(toshibaphonesys) and LinkedIn
About Toshiba America Information Systems Inc.
Toshiba America Information Systems Inc.
Telecommunication Systems Division is one of the three business units
of Toshiba America Information Systems Inc. (TAIS) and offers
business communication solutions for SMB enterprises and enterprises
with multi-site or regional locations. Toshiba's VIPedge cloud
service supports up to 60 users, and the IPedge and Strata CIX
systems support from 8 to 1,000 users and offer Voice over IP, voice
mail and unified messaging, conferencing and collaboration, unified
communications applications, networking, mobility and more. Together
with Toshiba's notebooks, tablet PCs, copiers, and surveillance video
cameras/recorders, Toshiba's Telecommunication Systems Division helps
enterprises maximize business efficiency in communications and
mobility. For more information, visit www.Telecom.Toshiba.com.
Headquartered in Irvine, Calif., TAIS is an independent operating
company owned by Toshiba America Inc., a subsidiary of Toshiba
Corporation, a world-leading diversified manufacturer, solutions
provider and marketer of advanced electronic and electrical products
and systems. Toshiba was founded in 1875 and today operates a global
network of more than 550 consolidated companies, with 202,000
employees worldwide and annual sales surpassing 6.1 trillion yen
(US$74 billion). Visit Toshiba's Web site at
Copyright 2012 Toshiba America Information Systems Inc. All rights
reserved. All product, service and company names are trademarks,
registered trademarks or service marks of their respective owners.
Information including, without limitation, product prices,
specifications, availability, content of services, and contact
information is subject to change without notice.
Image Available: http://www2.marketwire.com/mw/frame_mw attachid=2163728
Toshiba PR Contact:
SOURCE: Toshiba America Information Systems Inc., Telecommunication Systems Division
[ Back To Cisco News 's Homepage ]