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TMCNet:  olloclip® Introduces the 3-in-1 Photo Lens Solution for the iPhone 5

[November 27, 2012]

olloclip® Introduces the 3-in-1 Photo Lens Solution for the iPhone 5

HUNTINGTON BEACH, Calif., Nov. 27, 2012 /PRNewswire via COMTEX/ -- olloclip® introduces the award-winning 3-in-1 photo lens solution for the Apple iPhone 5. The patented quick-connect iPhone 5 lens is now available in black, red and white colors at olloclip.com and retails for $69.99 USD.


(Logo: http://photos.prnewswire.com/prnh/20120829/LA64679LOGO) The olloclip for iPhone 5 contains three lenses for fisheye, wide-angle and macro shots in one small, convenient package. This International CES Innovations 2013 Design and Engineering Awards Honoree is half the size and weight of the average car key and easily fits in a pocket and in the palm of the hand making it the perfect camera accessory.

The fisheye lens captures approximately a 180 degree field-of-view The wide-angle lens nearly doubles the iPhone's normal field of view.

The macro lens applies roughly a 10X magnification on macro and is cleverly concealed within the olloclip by unscrewing the wide-angle lens.

The olloclip uniquely features the Panorama 360 Plus(TM) creating more than a 360 degree image using the olloclip fisheye lens with the Apple iOS 6 Panorama camera feature. The Panorama feature used with the wide-angle lens also provides a wider and taller field of view that enhances the panoramic experience. The olloclip also works with video and photo apps in both video and still modes. http://www.flickr.com/photos/patrickohb/sets/72157631777534802 "We're proud to offer a first-class iPhone 5 lens solution to the millions of iPhone users that helps put creativity in their pocket," said Patrick O'Neill, founder and president of olloclip. "The olloclip is a groundbreaking product that allows three additional creative options to be easily carried at all times and inspires people to make great art." The olloclip is simple, elegant and unobtrusive. It connects to the iPhone within seconds allowing the user to instantly and easily capture photographic images and use various photographic effects. The iPhone's camera auto focuses normally through the olloclip and selecting a lens is as simple as flipping it over.

Made in the USA from components including, aircraft grade aluminum, and precision ground coated glass optics, the olloclip is custom engineered to be slightly smaller than the iPhone 4/4S lens to complement the larger screen size and optic location on the iPhone 5.

The olloclip comes in three color combinations: black clip with black lens, black clip with red lens and white clip with black lens. Each ships with a microfiber carrying case/lens cleaner. Priced at $69.99, the olloclip can be purchased now at http://www.olloclip.com and through major retailers by the holidays.

The olloclip featured at CES 2013 olloclip was named a CES Innovations 2013 Design and Engineering honoree and will showcase its winning products in booth #5631 LVCC, North Hall and in The Venetian at the 2013 International CES, from January 8-11, 2013, in Las Vegas, Nevada. olloclip will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay.

About the olloclip: The olloclip® brand is synonymous with creativity in your pocket. olloclip products give amateur and professional photographers alike the ability to use the iPhone to capture what was previously impossible, easily, spontaneously, artistically and quickly. For more information about olloclip, visit http://www.olloclip.com.

olloclip® is a registered trademark. © 2012 olloclip. U.S. Patent No. 8,279,544. U.S. and foreign patents pending.

SOURCE olloclip

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