|[November 20, 2012]
Mobile Cliff Coming Black Friday for Retailers?? - Keynote Sees Performance Problems Ahead
SAN MATEO, Calif. --(Business Wire)--
(Nasdaq:KEYN), the global
leader in Internet and mobile cloud testing & monitoring, today
announced its 2012 Holiday Retail Mobile Performance Forecast and the
outlook appears challenging for retailers.
The 2012 holiday shopping season is anticipated to be the year for
mobile, as large numbers of holiday shoppers use their smartphones
for research and purchasing. Adobe (News - Alert) recently predicted that sales from
mobile devices will rise 110% to account for 21% of all online sales.
Two-thirds of those mobile sales will come through tablets, and the
other third through smartphones. "Showrooming"
is the trend du jour in retail - using your smartphone to compare prices
and products before purchase - making mobile a big part of the brick and
But retailers may not be ready. Keynote predicts that slow site
performance will leave many retailers - and mobile shoppers - crying in
The expectations for mobile commerce this holiday season is high:
Online retail sales are forecasted to be $68.4 billion, 15% over last
year. (Forrester (News - Alert))
20% of online sales predicted to come from mobile devices. (IMRG/Cap
Four in five mobile device owners will use their devices in some way
to assist with shopping - including show rooming, couponing, reviews
and research. (Google/Ipsos)
Meanwhile a Keynote
User Study found that user expectations for site performance across
smartphones and tablets are also high:
64% of smartphone users want an under four second page download
60% of tablet users want an under three second page download
So are online retailers ready to give the gift of mobile website
performance and delight their customers looking to compare and buy
online Keynote's Worldwide
Mobile Retail Index of 24 sites suggests most customers will be
disappointed. Right now, the average response time (measured over the
last three months) remains at 11.8 seconds. Let's call it the
Keynote mobile performance gap.
"Based on this extreme gap between site performance and users'
expectations, we believe this year's contribution from mobile will
represent a significantly lost opportunity in goodwill and sales," said
Aaron Rudger, senior manager for mobile web performance at Keynote.
"While some sites have taken mobile web performance seriously and are
delivering great experiences, the vast majority are still far behind the
With so much potential revenue riding on retailers' desktop and mobile
websites, Keynote will be monitoring both the desktop websites and
mobile websites of leading retailers throughout the holiday sales
season, and will be available to the media for data and commentary. For
inquiries contact Dan Berkowitz, firstname.lastname@example.org,
or Ann O'Leary, email@example.com.
(NASDAQ:KEYN) is the global leader in Internet
and mobile cloud testing & monitoring. Keynote maintains the
world's largest on-demand performance monitoring and testing
infrastructure for Web and mobile sites comprised of over 7,000
measurement computers and mobile devices in over 275 locations around
the world that enable companies to continuously improve the online and
mobile experience. Known as 'The Mobile and Internet Performance
Authority™,' Keynote offers three market-leading product platforms:
Perspective® provides on-demand performance monitoring for
enterprise Web and mobile sites including online portals, e-commerce
sites and B2B sites. Over 2,000 customers rely on Keynote Perspective
services to know precisely how their websites, content, and applications
perform on actual browsers, networks, and mobile devices.
DeviceAnywhere® provides the industry's only true cloud-based
platform for testing and monitoring the functionality, usability,
performance and availability of mobile applications and websites. It's
suite of mobile testing solutions is used by over 1,000 mobile
developers and enterprises to deliver quality mobile applications and
services to the mobile channel.
SIGOS® offers active end-to-end Quality of Service (QoS) testing
and monitoring solutions for mobile, fixed and VoIP communications. Its
SITE and Global Roamer products are used by over 200 network operators,
content providers, carriers and regulators in over 100 countries
Keynote's 4,000 customers represent top Internet and mobile companies
and include American Express (News - Alert), AT&T, Disney, eBay, E*TRADE, Expedia,
Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems,
Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/
or by phone in the U.S. at 1-800-KEYNOTE.
The trademarks or registered trademarks of Keynote Systems (News - Alert), Inc. in the
United States and other countries include Keynote®, DataPulse®,
Keynote Customer Experience Rankings®, Perspective®,
Keynote Red Alert®, Keynote WebEffective®, The
Internet Performance Authority®, MyKeynote®, SIGOS®,
SITE®, keynote® The Mobile & Internet Performance
Authority™, Keynote FlexUse®, Keynote DeviceAnywhere (News - Alert)®,
Keynote DeviceAnywhere Test Center®, Keynote DemoAnywhere®
and Keynote MonitorAnywhere® All related trademarks, trade
names, logos, characters, design and trade dress are trademarks or
registered trademarks of Keynote Systems, Inc. in the United States and
other countries and may not be used without written permission. All
other trademarks are the property of their respective owners.
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