|[November 19, 2012]
Jo-Ann Launches Mobile Website
HUDSON, Ohio --(Business Wire)--
Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty
retailer in America, is proud to announce the launch of the
mobile-optimized version of Joann.com, m.joann.com.
Now, any visitors to Joann.com via smart phones will be automatically
redirected to the mobile-friendly site.
"We are extremely excited to have a mobile-optimized Joann.com up and
running before the Holiday season to complement our existing smartphone
and iPad apps, allowing our customers to interact with Jo-Ann however is
most convenient for them," said Riddi Kline, chief marketing officer and
senior vice president at Jo-Ann. "Our customers have embraced mobile
technology whole-heartedly, and we strive to provide fresh, innovative
ways for them to engage with Jo-Ann while continually developing our
existing channels to meet our customers' evolving preferences."
In late 2010, Jo-Ann launched an iPhone
app, and, in 2011, the Android
version of the smartphone app was released. The Jo-Ann smartphone
app provides customers exclusive coupons, a Find a Store feature, and
the ability to browse products.
app for iPad was launched in July 2012 with a focus on an Idea
Center - a highly interactive collection of inspiration, projects and
how-to's. In addition to the Idea Center, the Jo-Ann app for iPad allows
customers to browse weekly ads and catalogs, create a shopping list, and
find the Jo-Ann store nearest them.
On top of the many mobile-friendly options for interacting with Jo-Ann,
customers can find all of the products and inspiration they need for any
project at Joann.com.
About Jo-Ann Stores, Inc.
Jo-Ann Fabric and Craft Stores, the nation's largest fabric and craft
retailer with locations in 49 states, was founded in 1943 as a single
retail store. Today, approximately 790 Jo-Ann stores across the country
provide consumers all the fabrics, craft supplies and inspiration they
need, conveniently under one roof. For additional information, visit Joann.com.
To make creative connections, visit Joann.com/community.
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