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TMCNet:  Jo-Ann Launches Mobile Website

[November 19, 2012]

Jo-Ann Launches Mobile Website

HUDSON, Ohio --(Business Wire)--

Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is proud to announce the launch of the mobile-optimized version of, Now, any visitors to via smart phones will be automatically redirected to the mobile-friendly site.

"We are extremely excited to have a mobile-optimized up and running before the Holiday season to complement our existing smartphone and iPad apps, allowing our customers to interact with Jo-Ann however is most convenient for them," said Riddi Kline, chief marketing officer and senior vice president at Jo-Ann. "Our customers have embraced mobile technology whole-heartedly, and we strive to provide fresh, innovative ways for them to engage with Jo-Ann while continually developing our existing channels to meet our customers' evolving preferences."

In late 2010, Jo-Ann launched an iPhone app, and, in 2011, the Android version of the smartphone app was released. The Jo-Ann smartphone app provides customers exclusive coupons, a Find a Store feature, and the ability to browse products.

The Jo-Ann app for iPad was launched in July 2012 with a focus on an Idea Center - a highly interactive collection of inspiration, projects and how-to's. In addition to the Idea Center, the Jo-Ann app for iPad allows customers to browse weekly ads and catalogs, create a shopping list, and find the Jo-Ann store nearest them.

On top of the many mobile-friendly options for interacting with Jo-Ann, customers can find all of the products and inspiration they need for any project at

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation's largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 790 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit To make creative connections, visit

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