QuickLogic Offers Display Interface Bridge Solutions for Mobile Handheld Devices
(Marketwire Via Acquire Media NewsEdge) SUNNYVALE, CA -- (Marketwire) -- 11/19/12 --
QuickLogic Corporation (NASDAQ: QUIK)
Solves bridging of mismatched video standards between the display and processor Supports RGB, MIPI DSI, and LVDS at up to WUXGA (1920 x 1200) resolutions Enables OEMs to evaluate benefits of VEE and DPO without risk
QuickLogic Corporation (NASDAQ: QUIK), the innovator in low-power Customer Specific Standard Products (CSSPs), today announced the release of its newest display solution, the ArcticLink® III BX family of display interface bridging devices. Featuring 11 distinct variations, the ArcticLink III BX family supports popular mobile handheld device display standards of RGB, MIPI DSI (both two and four lane), and LVDS at up to WUXGA (1920 x 1200) resolutions.
The ArcticLink III BX platform offers smartphone and tablet OEMs and system designers a solution for bridging mismatched display standards between the processor and display panel. When compared to alternative design approaches, the QuickLogic ArcticLink III BX platform offers significant advantages in size and power consumption.
The ArcticLink III BX is a complementary platform to QuickLogic's ArcticLink III VX series, which includes the display bridging capabilities of the BX solution plus the benefits of QuickLogic's VEE HD+ (Visual Enhancement Engine), DPO HD+ (Display Power Optimizer) and IBC (Intelligence Brightness Control) technologies. The BX and VX solutions are footprint-identical, allowing customers to easily migrate from a BX-based display bridge-only solution to a VX-based solution. Only minor software modifications are required to migrate customers to the VX-based solution to obtain improved display viewability and longer battery life.
"During the initial sampling phase of the ArcticLink III platform, our customers expressed a desire for a low-cost, display bridge-only solution for their short-term production needs while they evaluate our VEE and DPO technologies," says Brian Faith, vice president of worldwide sales and marketing at QuickLogic. "The ArcticLink III BX platform allows our customers to meet their bridging requirement early in the design cycle, while offering ample time to determine the value of VEE and DPO to their system at no risk to the design flow or time table."
AvailabilityQuickLogic anticipates initiating production shipments of the ArcticLink III BX in Q4, 2012. The ArcticLink III VX platform is available for production shipments today. Contact QuickLogic sales at firstname.lastname@example.org for more information
About VEE and DPOQuickLogic's VEE HD+ technology, based on the iridix® core from Apical Limited, substantially enhances viewability by dynamically optimizing the display content's dynamic range, contrast, and color saturation based on a human visual model to provide a natural viewing experience to the user, regardless of the viewing environment. QuickLogic's DPO HD+ technology works in conjunction with the VEE HD+ technology to extend battery life by modulating display brightness based on ambient lighting and content without negatively affecting the user experience.
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About QuickLogicQuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com
QuickLogic and ArcticLink are registered trademarks and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.
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Source: QuickLogic Corporation
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