|[November 15, 2012]
CDW Adds New Talent to Leadership Team
VERNON HILLS, Ill. --(Business Wire)--
CDW (News - Alert), a leading provider of technology
solutions for business, government, education and healthcare, today
announced it has augmented its marketing leadership team with three new
hires. Andrea Bradshaw joins CDW as senior director and general manager
of CDW's Mobility
Solutions group; Joe Woods joins as director, operations and
ecosystem development within Mobility Solutions; and, Jim Mitchel joins
as senior director, marketing communications and advertising.
The new executives reflect CDW's investment in the growth of its IT
solutions and services capabilities. The expansion of the mobility
solutions team reinforces the company's commitment to provide
world-class mobility solutions to its more than 250,000 business
customers across North America.
"Demand for mobility solutions is growing as more businesses realize
greater cost and competitive advantages from their mobility
investments," said Neal Campbell, senior vice president and chief
marketing officer, CDW. "We've hired technology leaders to help drive
our business frward and meet the needs of our growing customer base.
Andrea and Joe will be integral to our expansion efforts."
Bradshaw brings more than 20 years of experience in sales, marketing and
product development in the technology industry to CDW. Most recently,
she was vice president of new business development, solutions and
operations for Brightstar (News - Alert) U.S., a leading wireless distributor and
global services company. Bradshaw was one of Brightstar's founding
officers and helped the company become the world's largest specialized
wireless distributor. In her new role, she will lead CDW's mobility
business, developing and executing integrated strategies that leverage
CDW's expansive capabilities in the mobility space to meet the evolving
needs of business leaders and IT decision makers.
Woods comes to CDW with more than 20 years of experience in the mobile
industry. Previously, Woods served in senior sales and marketing roles
at two mobile software startups that were acquired by RIM and Nokia (News - Alert).
Previously, he headed up the North American handset portfolio for
Motorola and served as vice president and general manager at
AirTouch/PrimeCo PCS. Woods will lead the ongoing development and
optimization of CDW's mobility strategy and collaborate with sales and
product teams on client solutions and services.
Mitchel joins CDW with more than 30 years of experience in global
marketing and product management at Fortune 100 companies and startup
corporations. Prior to CDW, he served as vice president of marketing at
SK Telecom (News - Alert), a leading telecommunications company, as well as general
manager of yesWell.com, a startup owned and operated by SK Telecom. In
this new role, Mitchel will work with the Marketing Leadership team to
market CDW's growing suite of IT solutions and technology product
portfolio. He will also oversee marketing communications programs and
agency partners, provide counsel to CDW's solution and segment
management teams, and lead the implementation of marketing
communications and brand management strategies across the organization.
"Jim was the ideal choice to lead our marketing, advertising and
communications programs due to his depth of experience and his proven
track record of designing and implementing successful technology
marketing programs," continued Campbell. "He will be a driving force
behind our efforts to reach IT professionals and the larger business
community as we continue to scale our marketing efforts to meet the
growing needs of our customers."
CDW is a leading provider of technology solutions for business,
government, education and healthcare. Ranked No. 32 on Forbes'
list of America's Largest Private Companies and No. 270 on the FORTUNE
500, CDW was founded in 1984 and employs more than 6,900 coworkers. For
the trailing twelve months ended September 30, 2012, the company
generated net sales of more than $10 billion. For more information,
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