|[January 16, 2012]
Motorola Solutions' Platform Eliminates Need for Multiple Networking Appliances, Application Servers; Simplifies Deployment, Management of Mobile Apps for Retailers
NEW YORK --(Business Wire)--
2012 (Booth #1702) - Motorola
Solutions, Inc. (NYSE: MSI (News - Alert)) today unveiled the NX Integrated
Services Platform - including the NX
4500 and NX 6500 - to simplify retailers' deployment and management
of branch office networking and communications. This new branch office
solution allows retailers to elevate the customer experience while
reducing the burden for IT staff. Retail associates can now have mobile
access to voice, data and advanced applications, all delivered by a
Retailers are challenged with managing complex interactions with today's
connected consumers, to build a consistent brand experience in-store,
online and with mobile commerce. Increasing use of mobile devices along
with bandwidth-heavy mobile applications, both by retail associates and
shoppers, requires IT infrastructure that supports today's needs with
the flexibility to evolve for tomorrow.
Motorola (News - Alert) also launched the Proximity Awareness and Analytics Solution,
further advancing retailers' abilities to offer personalized customer
service. This solution brings real-time data collection, analysis and
visualization to Motorola's industry-leading WLAN portfolio. It enables
innovative, real-time mobility-based loyalty programs and delivers
actionable data for improving the effectiveness of store operations,
enhancing customer engagement and conversion.
KEY FACTS: NX Integrated Services Platform
The NX Integrated Services Platform delivers network extensibility and
is designed to meet the needs of the enterprise with both the NX 4500
for small-medium branch offices and the NX 6500 for medium-large
The modular platform will enable retailers to dramatically reduce
telecommunications costs with SIP trunking while still leveraging
existing phones and wiring. Initial modules include a wired switch,
wireless LAN controller, branch voice over IP (VoIP) communications,
radio link for push-to-talk interoperability with two-way radios, text
messaging and mobile extension of the PBX (News - Alert) to WLAN and cellular.
The NX platform supports all of Motorola's Total Enterprise Access and
Mobility (TEAM) voice solutions, bringing telephony to mobile
computers and wireless local area network (WLAN) phones. With NX and
TEAM, customers can reach the right associate the first time, reducing
call abandonment and hold times and increasing sales. Ultimately,
managers can spend more time on the sales floor and still be
Capital expenditures can be cut by up to 50 percent by eliminating the
need to purchase or upgrade appliances. This solution only requires a
single platform to address the security, wired, wireless, VoIP
communications and enterprise applications for a branch office,
thereby eliminating 75% of appliances. It also provides an easy way to
oversee and manage services in a geographically distributed enterprise.
The platform is designed as an open, virtualized system that allows
easy network and application extensibility depending upon the needs of
the enterprise.It allows retailers to add functionality later when
additional services are introduced, eliminating the need for
individual servers for each new application.
Available in April 2012, the NX Integrated Services Platform is being
demonstrated at NRF with SCOPIX's
Real.Suite™ video analytics software integrated on the platform to
help retailers monitor, measure and manage the in-store customer
KEY FACTS: Motorola Proximity Awareness and Analytics Solution
The Motorola Proximity Awareness and Analytics Solution is driven by a
software application which uses advanced analytics to enable real-time
engagement based on information collected from WLAN infrastructure.
The solution enables advanced retail applications such as real-time
mobile offers for shoppers who opt-in, a virtual call box, and
location-aware task management.
By combining data collected from all deployed access point (AP)
radios, this new Motorola software application provides users with
actionable customer location information to allow more effective
engagement as customers navigate through the store.
The solution includes a state-of-the-art analytics package, allowing
data from the system to be directly used in business intelligence
systems. These customer and associate analytics are designed to drive
sophisticated next generation retail decision making.
It also incorporates an open API architecture allowing third-party
applications to use the analytical data gathered from the system. This
creates a vendor-agnostic environment supporting a location-based
services ecosystem with the Motorola WLAN portfolio. Existing Motorola WiNG
5 wireless customers can use the new functionality simply by
activating a software license.
Available now, the Motorola Proximity Awareness and Analytics Solution
is also featured at NRF as part of a demonstration showing how
presence and rule-based push can be used to identify and engage
customers on their mobile phones.
Imran Akbar, vice president and general manager, Enterprise
Networks & Communications, Motorola Solutions
"With consumers becoming even more connected, there is a tremendous
opportunity for retailers to deploy mobile applications that will help
drive customer loyalty while helping store associates respond to
connected shoppers. Customers and independent software vendors can run
their applications on this open platform which is designed for
modularity and virtualization. While budgets are tight, retailers should
not have to add a lot of new hardware and systems along with more
complexity and cost to keep up with new technology demands. Retailers
are demanding simple, integrated, cost-effective services platforms like
the NX Series."
Todd Nightingale, general manager, AirDefense (News - Alert) Solutions, Motorola
"Helping retailers drive customer engagement with the most advanced
technologies remains a key priority for Motorola Solutions. Wi-Fi-based,
location-driven information provides a more compelling alternative for
indoor environments where GPS-based positioning solutions cannot provide
the level of detail required. Our Proximity Awareness and Analytics
Solution delivers a new level of functionality for customers who can now
benefit from the security, network assurance, advanced management and
new proximity awareness capabilities of our centralized services
Craig Mathias (News - Alert), principal, Farpoint Group
"Retailers are looking for ways to simplify their network while being
able to easily deploy mobility applications now and in the future.
Motorola Solutions is answering that need by enabling retailers to
integrate all their communication solutions into one platform with a
single network management view."
Integrated Services Platform
Awareness and Analytics Solution
Solutions Wireless Controllers Overview
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication products and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be their
best in the moments that matter. Motorola Solutions trades on the New
York Stock Exchange under the ticker "MSI." To learn more, visit www.motorolasolutions.com.
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their respective owners. ©2012 Motorola Solutions, Inc. All rights
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