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TMCNet:  CEA Releases Annual CE Holiday Purchase Patterns Study

[November 14, 2011]

CEA Releases Annual CE Holiday Purchase Patterns Study

Nov 15, 2011 (Close-Up Media via COMTEX) -- The Consumer Electronics Association (CEA) announced the release of its 18th Annual CE Holiday Purchase Patterns Study, finding that tablet computers, notebook/laptop computers and e-Readers will be the most popular gifts this year.

According to the CEA, consumer electronics (CE) will account for one-third of all holiday spending this year. Consumers plan to spend, on average, $246 on electronics gifts, an increase of six percent from last year and the highest level since CEA began tracking holiday spending. Computing products will lead the way, with tablets, notebook/laptops and e-Readers, all wirelessly connected devices, in the top five of adults holiday electronics wish list. Tablets and notebooks/laptops trail only clothes on adults overall holiday wish list. In 2011, CEA estimates manufacturers in the U.S. will ship more than 72 million devices with wireless broadband capability.

"The products consumers want most this holiday all require spectrum to deliver Internet content," said Julie Kearney, CEA's VP of regulatory affairs. "Congress must pass legislation to free up much needed spectrum so consumers can use these technologies without limitations this holiday." The rapid penetration of tablets, e-readers and smartphones and the popularity of these devices this holiday will also lead consumers to give content and services as gifts this year. One in four consumers plan to give gift cards which can be used for digital music purchases, one in five for electronic book purchases (up seven percent from last year), 16 percent for app purchases, 14 percent for online gaming purchases and 13 percent for digital movie or TV show purchases. Movie rental/streaming subscriptions will also be the most gifted subscription services with 13 percent of U.S. adults planning to give them.

The Consumer Electronics Association is a preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships.

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