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February 15, 2013

Cisco News - Embrane Beats Cisco, Juniper for SDN Contract

By Jody Ray Bennett, TMCnet Contributing Writer

Santa Clara, California-based, Embrane, a virtual networking startup founded in 2009, has won a software-defined networking (SDN) contract from the Web hosting company, Peer 1. In something of an anomaly in the industry, the announcement comes after Embrane beat Cicso Systems and Juniper Networks (News - Alert) to develop the SDN product.

Software-Defined Networking solutions allow companies to often dramatically reduce the amount of networking gear in data centers and hubs with specialized software hosted on a centralized server. This is a significant win for Embrane as the SDN market is preparing for steady growth in coming quarters.

According to a report in Yahoo! News, “The SDN market is still considered nascent, but is expected to grow to $3.7 billion by 2016 from an estimated $360 million this year, reported research firm IDC (News - Alert).”

The product name that Embrane will be working on is titled Heleos. Yahoo! further reported that, “Heleos was unveiled in 2011 and has been used in trials by a number of companies. Peer1, which counts Internet telephony company Vonage (News - Alert) and blogging platform Wordpress among its clients, is one of the first large customers to buy the product.”

The Heleos product will allow users to develop virtual appliances in a matter of seconds, rather than building one on a network or intranet that would normally days or weeks. According to reports, “The technology has been in the spotlight ever since VMware Inc bought SDN startup Nicira in August for $1.26 billion.”

Embrane also makes a heleos-powered Load Balancer solution, which it describes as “full-featured, software-defined network service designed for data centers where automation and agility are priorities, including private/hybrid/public cloud environments [that delivers] highly scalable and elastic server load balancing capabilities to improve application availability and performance.”

Edited by Amanda Ciccatelli

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