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December 03, 2012

Cisco News - Cisco Wins 2012 Global Frost & Sullivan Award for Market Share Leadership

By Deepika Mala, TMCnet Contributor

Frost & Sullivan recently awarded Cisco (News - Alert), a major player in networking that transforms how people connect, communicate and collaborate, with the 2012 Global Frost & Sullivan Award for Market Share Leadership.

The award recognizes companies in different regional and global markets for showcasing outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development.

"Among the key factors that contributed to Cisco's success in the global videoconferencing infrastructure market are the ability to prove the value of a true end-to-end collaboration portfolio; its leadership in both the multipoint conferencing, as well as the other videoconferencing infrastructure segments of the market; its ability to successfully expand the role of video in the enterprise; and the continuous evolution of its videoconferencing solutions portfolio with products like the Cisco TelePresence Server and Cisco TelePresence Conductor," Frost & Sullivan (News - Alert) Senior Industry Analyst, Robert Arnold, said in a statement.

In terms of total revenue, Cisco was successful in increasing its global market share from 48.5 percent in 2010 to 50.8 percent in 2011. The company addresses opportunities across an enterprise's entire network infrastructure, from core switching and routing, to security, call control, management, multimedia user applications, servers, endpoints and more.

Cisco is the only vendor in the market that provides an integrated end-to-end collaboration solution from instant messaging all the way up to three-screen immersive telepresence. It also supports open industry standards such as H.323, H.264 and SIP, and is actively involved with numerous standards bodies – like the ITU and IETF – to protect customer investments and enable best-of-breed solutions.

Arnold further added, "Because the multipoint conferencing is a cornerstone of videoconferencing, Cisco's dominance—45.6 percent market share of the global MCU—indicates that a near-majority of customers choose Cisco technology as the foundation of their videoconferencing solutions."

Cisco is also capable of addressing demands such as BYOD and mobility that are changing the game for competition within the market.

"Over and above these achievements, it is Cisco's unrelenting focus on evolving its videoconferencing solutions portfolio that has fuelled its impressive growth," concluded Arnold. "The company introduced a steady flow of new videoconferencing products in order to meet current and emerging customer demands from the low to the high end of the market, while investing heavily to simplify and tie its vast UCC portfolio more closely together. This shows that the company is listening to customers and is delivering flexible, robust solutions to accommodate their diverse and constantly changing requirements.”

In related TMC (News - Alert) news, Cisco revealed that it intends to acquire Cariden Technologies Inc., a Sunnyvale, Calif.-based supplier of network planning, design and traffic management solutions for telecommunications service providers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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