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November 30, 2012

Cisco News - Eight Startups Launch Publicly at Recent Conference

By Mini Swamy, TMCnet Contributor

Selected start-up companies were given a platform to launch their business apps publicly for the first time. Amazon Web services (AWS), which helps companies get started by offering technology infrastructure with no capital expense, took credit for the inaugural “LAUNCHED!” Live Stage at re: Invent the first AWS global user conference.

“This year, at the first AWS re: Invent conference, we have created a dynamic, live stage environment for start-up companies to launch publicly for the first time,” said Ariel Kelman, head of Worldwide Marketing, at AWS.

Eight companies showed off their new apps and unique solutions in the areas of media, big data, developer platforms, media sharing and more, as 6,000 members of the AWS community watched.

Alegion used Amazon Mechanical Turk and Amazon Simple Workflow Service to demonstrate how businesses could achieve data accuracy, speed and work management using its ground breaking platform, while Animoto, an AWS customer since 2008, launched a new service   called “Best of 2012 Facebook (News - Alert) Videos.”

Averail, which used Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Virtual Private Cloud, showed busy executives how to share information on mobile devices without sacrificing enterprise security and control. BitYota, which relies on Amazon EC2 and Amazon Elastic Block Store, offered an alternative for solving big data analytic challenges with its new Warehouse-as-a-Service offering on AWS.

CloudMunch, built entirely on AWS, demoed how developers could orchestrate their tools to seamlessly deliver higher, quality faster. PunchTab, directed at marketing and advertising agencies, used the flexibility of Amazon EC2 and Amazon CloudFrotnt to show how campaigns could be scaled and delivery of content increased when required.

Mortar Data, which is Rails-inspired, indicated how teams of engineers and data scientists could easily share, repeat, and maintain code and use Amazon Simple Queue Service to reliably coordinate concurrent jobs.

ThisLife came alive with Amazon Simple Storage Service and Amazon Glacier and demoed how photos and videos scattered on their phone, hard drive, SD cards and social services, could be brought together removing any duplication, but keeping the original intact.

If variety is the spice of life, then the AWS community sure got their full quota of Spicy Launches.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman

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