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August 07, 2012

Cisco News - NBC Olympics Delivers Personalized Media Experience with its Cisco Videoscape

By Shamila Janakiraman, TMCnet Contributor

NBC Olympics, a division of the NBC Sports Group, announced plans to offer a dynamic, social, interactive and personalized media experience with Cisco (News - Alert) Videoscape, a TV service delivery platform, to some guests in London.

In a release Craig Lau, vice president, Information Technology, NBC Olympics said, “The ability to watch NBC’s Olympic coverage however, wherever, and whenever you choose is no longer just a neat new experience for our viewers. It’s an absolute expectation, and we rely on Cisco to help us meet that expectation. Our users in London are going to be amazed at the Cisco Videoscape experience. It will give them a glimpse of how people may watch sports coverage in the future.”

Cisco Videoscape leverages the capabilities of intelligent Cisco video and networking solutions across the cloud, the network, and client devices, to enhance the TV experience for viewers. They can access real-time interactive Web content including event scores, medal tallies, athlete bios and benefit from a multiscreen experience, explained officials.

A personalized, interactive, multiscreen Olympics experience will be offered to users at event venues and accommodations by NBC Olympics. NBC Olympics has planned to live-stream all six of its U.S. TV channels showing the Olympic events via Videoscape experience.

It will also deliver on-demand content from its coverage of the Games. Users can search across all live and on-demand content besides being able to pause and record live TV in the cloud and/or local set-top box DVR. Guests are given the option to change over from TV, to tablet, to smartphone, in any order to continue watching the event without disruption.

It was revealed by Cisco sources that the company will provide video encoders and decoders, set-top boxes, DVRs, video file servers and a custom-built interactive programming guide in order to support this initiative of NBC Olympics.

The solution also includes an IP network optimized for video delivery facilitating guest video services at the London Games. The Cisco solutions encompass Cisco Nexus and Catalyst family switches, and Cisco Aironet wireless solutions. The deployment will enable a platform for distributing multichannel live, and on-demand video to event venues, added officials.

Jesper Andersen (News - Alert), senior vice president, general manager, Cisco Service Provider Video Technology Group remarked, “With the help of Cisco Videoscape and media solutions, NBC Olympics will be able to present viewers with every second of the games, and hundreds of hours of additional video content. For the first time, select users can combine synchronized applications on their smartphones or tablets with live TV coverage.”

To find out more about David Tucker, Vice President and General Manager Small Business Business Unit (SBBU), and Cisco, visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Tucker will be a keynote speaker at the event. For more information on ITEXPO West 2012 click here.

Edited by Brooke Neuman

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