Making headlines earlier this week for its 1,300 job cuts, network equipment maker, Cisco (News - Alert) has rebranded its cloud-based video conferencing product from Cisco Callway to Cisco WebEx TelePresence.

According to VoIP Supply, a supplier of VoIP equipment, Callway hosted video subscribers will be able to enjoy greater functionality at a lower cost.

Cisco WebEx TelePresence provides small to medium-sized businesses (SMBs) the business efficiencies of video conferencing without the expensive infrastructure investment, according to Garrett Smith (News - Alert), chief marketing officer at VoIP Supply.

“New name, same great Cisco service and rapid ROI,” Smith said in a company statement. “Cisco WebEx TelePresence delivers all the benefits that a cloud service should. WebEx’s ease of use and simplified deployment that forgo specialized equipment make it easy to strengthen any businesses communication through video.”

Cisco WebEx Telepresence (News - Alert) offers a monthly subscription plan for both Cisco Telepresence video endpoints, such as the Cisco SX20 or Cisco EX60, as well as Cisco Jabber for desktop or laptop video calls.

Both types of subscriptions offer personal video bridges so that users can collaborate with multiple WebEx TelePresence callers or users can purchase a Cisco WebEx MeetMe bridge to collaborate with up to 12 standards-based video endpoints simultaneously.

Cisco WebEx TelePresence is standards-based, so users can enjoy point-to-point calls with any other standards-based endpoint. According to Smith, this functionality improves collaboration with clients and customers and can eliminate costly travel expenses.

Earlier this week, Cisco Systems (News - Alert) said it will cut about 1,300 jobs – or two percent of its workforce – as part of its restructuring of the company, TMCnet reported.

“We are performing a focused set of limited restructurings that will collectively impact approximately two percent of our global employee population,” the company said in an e-mailed statement.

Last year, Cisco started a plan to cut expenses by $1 billion in an effort to make the company leaner and more efficient, which included cutting about 10,000 jobs in July 2011. Last spring, the company said it planned to cut 15 percent of its workforce.

In its earnings statement in May, Cisco reported Q3 net sales of $11.6 billion, net income of $2.2 billion and non-GAAP net income of $2.6 billion.

To find out more about David Tucker, Vice President and General Manager Small Business Business Unit (SBBU), and Cisco, visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Tucker will be a keynote speaker at the event. For more information on ITEXPO West 2012 click here.